基于创业与就业视角长三角县域农村电商对农民增收的影响  

Impact of Rural E-commerce on Farmers'Income Increase in Counties of the Yangtze River Delta Region:From the Perspectives of Entrepreneurship and Employment

作　　者：丛海彬[1,2] 黄萍 邹德玲 诸鑫哲 CONG Haibin;HUANG Ping;ZOU Deling;ZHU Xinzhe(Institute of Central and Eastern European Economic and Trade Cooperation,Ningbo University,Ningbo 315211,Zhejiang,China;Business School,Ningbo University,Ningbo 315211,Zhejiang,China;College of International Economics and Trade,Ningbo University of Finance and Economics,Ningbo 315175,Zhejiang,China)

机构地区：[1]宁波大学中东欧经贸合作研究院,浙江宁波315211 [2]宁波大学商学院,浙江宁波315211 [3]宁波财经学院国际经济贸易学院,浙江宁波315175

出　　处：《经济地理》2024年第12期53-61,共9页Economic Geography

基　　金：浙江省哲学规划项目(23NDJC130YB);浙江省高校重大人文社科攻关计划项目(2021QN018);广东省哲学社会科学规划项目(GD23XYJ18);广东省哲学社会科学规划项目(GD23XYJ56);广东省普通高校重点学科提升能力项目(2021ZDJS117)。

摘　　要：农村电商作为数字经济的重要组成部分,已成为推动乡村振兴的新动能。文章基于2009—2021年长三角地区151个县(市)的面板数据,构建双重差分模型探究了电子商务进农村示范政策对农民收入的影响,并对结果进行了稳健性检验。研究发现:①研究期间长三角地区县域的农村人均可支配收入总体呈上升趋势;②电子商务进农村示范政策对农民收入存在显著的正向影响,表明政策的实施促进了农民增收;③电子商务进农村示范政策对非省会城市和低收入农民群体的促进作用强于省会城市和高收入农民群体;④电子商务进农村示范政策可以通过促进农业创业和农民就业发挥其增收效应,同时数字普惠金融和数字基础设施能在一定程度上放大增收效应。As an important part of the digital economy,rural e-commerce has become a new driving force for rural revitalization.Based on the panel data of 151 counties(cities)in the Yangtze River Delta region from 2009 to 2021,this paper constructs a difference-in-differences model to explore the impact of the demonstration policy of e-commerce in rural areas on farmers'income,and takes the robustness test.The results show that:1)From 2009 to 2021,the rural per capita disposable income shows an overall upward trend in the Yangtze River Delta region at the county level.2)The demonstration policy of e-commerce in rural areas has a significant positive impact on farmers'income,indicating that the implementation of the policy has promoted the increase of farmers'income.3)The demonstration policy of ecommerce in rural areas has a stronger promotion effect in non-provincial capital cities and low-income farmers than that in provincial capital cities and high-income farmers.4)The demonstration policy of e-commerce in rural areas can exert its income-enhancing effects by promoting agricultural entrepreneurship and farmers'employment.Digital financial inclusion and digital infrastructure can amplify income-enhancing effects to some extent.

关 键 词：电子商务进农村示范县 农民增收 农村电商 长三角地区 农民就业与创业 数字普惠金融 

分 类 号：F724.6[经济管理—产业经济] F323