“互联网+医疗”背景下公立医院舆情应对实践探讨  

Public Opinion Response Practice under the Background of"Internet+Medical"of Public Hospitals

作　　者：许君[1] 禹宝庆 丁佐鼎[1] 龚惠君 张毅浩[1] 刘亭敏 范群 赵江霞 XU Jun;YU Baoqing;DING Zuoding;GONG Huijun;ZHANG Yihao;LIU Tingmin;FAN Qun;ZHAO Jiangxia(Shanghai Pudong New Area People's Hospital,Shanghai,201299,China)

机构地区：[1]上海市浦东新区人民医院,上海201299

出　　处：《中国社会医学杂志》2025年第1期18-21,共4页Chinese Journal of Social Medicine

基　　金：上海市健康科普人才能力提升专项(JKKPYC-2022-29);上海市浦东新区科普资助项目(KPJ2024-05)。

摘　　要：在“互联网+医疗”背景下,各级医院的舆情传播和监管以及网络信息安全的保障也面临着巨大的挑战,亟需探索适合公立医院发展的新路径和监管模式,找寻新背景下的舆情应对策略,以促进互联网运用于医疗行业技术传播的正向发展。以上海某三级综合性医院2022年整年度负面舆情相关数据为案例,通过舆情走势、首发渠道、涉及内容等维度分析舆情监测现状及传播普遍特点,在此基础上,结合实践经验,从优化管理网络、完善阶段性分析、研判机制,拓宽投诉化解渠道、加强宣传引导等方面提出对策建议。In the context of"Internet+medicine",hospitals of all levels are confronting with the great challenges in terms of public opinion dissemination and supervision as well as guarantee of network information security.And it is urgent to explore new paths and supervision modes that suit the development of public hospitals and find strategies to cope with public opinion in the new context,so as to facilitate the positive development of technical communication of the Internet in the medical industry.According to the data related to negative public opinion of a tertiary general hospital in Shanghai for the whole year of 2022,this paper analyzes the current situation of public opinion monitoring,the general characteristics of communication through the aspect of public opinion trend,the first issuance channel and the involved content,etc.On this basis,combined with practical experience,countermeasure suggestions are made in terms of optimizing the management network,improving the stage analysis and research and judgment mechanism,broadening the complaint resolution channel and strengthening the propaganda guidance.

关 键 词：互联网 医疗 公立医院 舆情 

分 类 号：R197.32[医药卫生—卫生事业管理]