场所精神意象:基于UGC的城乡休闲打卡地情感分异研究  

Place spirit:A study on the sentiment differentiation of urban and rural leisure places based on UGC

作　　者：王润[1] 龙飞 田大江[2,3] 杜洋 WANG Run;LONG Fei;TIAN Dajiang;DU Yang(School of Humanities and Urban-Rural Development,Beijing University of Agriculture,Beijing 102206,China;Chinese Society For Urban Studies,Beijing 100835,China;China Eco-City Academy,Beijing 100048,China)

机构地区：[1]北京农学院文法与城乡发展学院,北京102206 [2]中国城市科学研究会,北京100835 [3]中国生态城市研究院,北京100048

出　　处：《资源开发与市场》2025年第2期292-302,共11页Resource Development & Market

基　　金：北京市教育委员会科研计划(编号:SM202310020001);北京农学院繁荣社科行动计划人文社科专项(编号:FRSK-2024-013)。

摘　　要：基于北京暑期全域微博签到打卡数据,以城乡休闲场所为研究对象,基于大数据获取与处理、空间分析与可视化、自然语言处理等技术,探讨城乡休闲场所的空间分异、情感特征、情感归因以及场所精神的耦合机制。结果表明:(1)北京暑期休闲场所到访呈现城区密集、郊区集聚于“景—水—轴—村”等特定空间要素,场所情感概率城乡交织,以正面情感为主,没有特定地理区位倾向;(2)所有休闲场所可以归纳为七大类27小类,其中文化体验场所表现出正面情感比例最高,其次为住宿露营场所和景区公园场所,其他类型大致相当;(3)场所情感主要来自场所功能质量、服务质量、周边环境、旅游感悟、心情体验等方面;(4)场所的主导功能质量、场所功能的综合性和多元性、场所在城乡休闲体系中的作用以及网络流量的引导等因素使场所表现出特定的功能和精神意象。Based on the Weibo check-in data of Beijing during summer vacation,this paper took urban and rural leisure places as the research object,and based on the technologies of big data acquisition and processing,spatial analysis and visualization,natural language processing,to explore mechanism of spatial differentiation,sentiment characteristics,sentiment attribution and place spirit of urban and rural leisure places.The results showed that:①The visits to leisure places in Beijing summer were more concentrated in urban areas.In rural areas,visits were more likely located in"landscape-water-axis-village"and other specific spatial areas.The place sentiment probability was interwoven between urban and rural areas,mainly positive sentiment,without a specific geographical location tendency.②All leisure places could be summarized into 7 categories and 27 subcategories,among which cultural experience places showed the highest proportion of positive sentiment,followed by accommodation&camping places and scenic spots&parks,and other types were roughly the same.③Place sentiment mainly came from the place functional quality,service quality,surrounding environment,tourism reflection,mood experience and so on.④The dominant functional quality of the place,the comprehensiveness and diversity of the place function,the role of the place in the urban and rural leisure system,and the guidance of network traffic made the place show specific functional and spiritual imagery.

关 键 词：场所精神 休闲打卡地 休闲大数据 情感分析 

分 类 号：F590.7[经济管理—旅游管理]