基于三方演化博弈视角的网络虚假信息协同治理研究  

Collaborative Governance of Network Disinformation Based on the Perspective of Tripartite Evolutionary Game

作　　者：王菘 王欣[1] WANG Song;WANG Xin(People’s Public Security University of China,Beijing 100038,China)

机构地区：[1]中国人民公安大学,北京100038

出　　处：《竞争情报》2025年第1期19-28,共10页Competitive Intelligence

基　　金：中国人民公安大学“国家安全治理双一流专项”(编号:2023SYL19)的阶段性研究成果。

摘　　要：虚假信息治理需要政府监管、自媒体平台治理和自媒体博主自律等多方形成共治力量。通过采用演化博弈理论,构建政府、自媒体平台和自媒体博主之间三方演化博弈模型,分析三方在虚假信息治理过程中的策略及相互影响机制。研究发现:政府的严格监管和过程监管方法能够有效避免自媒体平台的不作为;但过度打击虚假信息会增加治理成本,导致平台治理懈怠,不利于共治;政府宽严有度的打击,并引导社会各界参与,促使平台提升治理能力和民众增强抵御能力,能共同降低虚假信息的利益诱因,有效降低治理成本并提升治理效果。Disinformation governance requires comprehensive measures,combining government supervision,platform governance,and media self-regulation into a co-governing force.Using evolutionary game theory,a tripartite model involving government,media platforms,and bloggers reveals the mutual strategic influence in disinformation governance.Results show that strict government supervision and process supervision can prevent platform inaction;excessive crackdown increases governance costs and causes platform slackness,hindering co-governance;strict government crackdowns,improved platform governance,and enhanced public resistance reduce disinformation benefits and creation.Currently,high-cost government governance requires long-term strategies to engage social forces in reducing disinformation benefits to lower governance costs.

关 键 词：虚假信息 网络空间治理 自媒体平台 协同治理 演化博弈理论 

分 类 号：D92[政治法律—法学]