不被接受的新技术?——基于微博用户对ChatGPT评论的编码分析  

The Unaccepted New Technologies?

作　　者：胡青山 强月新 Hu Qingshan;Qiang Yuexin

机构地区：[1]武汉大学新闻与传播学院,湖北武汉430072 [2]武汉大学媒体发展研究中心,湖北武汉430072

出　　处：《传媒观察》2025年第1期44-54,F0002,共12页Media Observer

基　　金：国家社科基金重大项目“社会转型期新型主流媒体公信力研究”(20&ZD316)的阶段性研究成果。

摘　　要：本研究聚焦用户对新技术的接受程度,尤其关注技术抵制,收集和分析社交媒体上对ChatGPT的评论数据,对挖掘的数据进行开放编码、主轴编码和选择编码,建构新技术抵制模型。模型发现,用户对新技术的抵制受到技术缺陷、社会风险和个体感知的交织影响;用户采用了避让和生产两种策略,避让是一种消极的抵制,通过避免与新技术接触、断开连接等方式对抗技术规训;生产则是一种积极的抵制,通过推崇对立面、冒犯原有意义和偏移关注重点,建构技术规约下个体的行动空间。对技术的研究需要有多元维度的观照,既反思新技术接受过程彰显的知识阶层立场和利益,也观照被电子革命神话和乌托邦想象遮蔽的技术不接受。This study examines user acceptance of new technologies,with a particular emphasis on technology resistance.By collecting and analyzing social media comments about ChatGPT,the research constructs a new model of technology resistance through open coding,axial coding,and selective coding of the mined data.The model reveals that users'resistance to new technologies arises from the interplay of technological characteristics,social risks,and individual perceptions.Users adopt two primary resistance strategies of avoidance and production.Avoidance represents a passive form of resistance,where users evade technological discipline by limiting contact with or disconnecting from the new technology.Production,on the other hand,constitutes active resistance,where users challenge technological norms by promoting oppositional ideas,subverting original meanings,and redirecting focus to create individual spaces for action within the constraints of technology.This study highlights the importance of critically examining ideological biases in technology research,reflecting on the positions and interests of intellectuals during technology adoption,and addressing the forms of resistance often obscured by the myths and utopian visions of the digital revolution.

关 键 词：技术抵制 规避策略 意义生产 ChatGPT 

分 类 号：G206[文化科学—传播学]