饲料行业的市场调查分析及电商营销策略  

Market research and analysis of the feed industry,as well as e-commerce marketing strategies

作　　者：杨文贞 YANG Wenzhen(College of Economics and Management,Zhoukou Polytechnic,Zhoukou,Henan Province 466000,China)

机构地区：[1]周口职业技术学院经济与管理学院,河南周口466000

出　　处：《中国饲料》2025年第2期153-156,共4页China Feed

基　　金：2023年河南省哲学社会科学规划项目(2023BJJ110);2022年校级科研课题(2022KYKT17)。

摘　　要：饲料行业是连接种植业和畜牧养殖业的桥梁,能将粮食、农副产品转化为价值更高的动物源性食品,有效带动农业农村经济的高质量发展。但随着畜牧养殖业的快速发展,市场对饲料产品的需求呈现稳步增长态势,饲料行业在迎来良好发展契机的同时,也面临着产能饱和、产品同质化竞争等挑战。要想实现饲料产品促销,需要重视对市场的调查分析,并制定科学有效的电商营销策略,从而为饲料行业的可持续发展提供支持。The feed industry is a bridge connecting planting and animal husbandry,which can transform grain and agricultural products into higher value animal derived food,effectively driving the high-quality development of agriculture and rural economy.With the rapid development of animal husbandry,the demand for feed products in the market has shown a steady growth trend.While the feed industry is facing good development opportunities,it is also facing challenges such as capacity saturation and product homogenization competition.To achieve promotion of feed products,it is necessary to pay attention to market research and analysis,and develop scientific and effective e-commerce marketing strategies to provide support for the sustainable development of the feed industry.

关 键 词：饲料行业 市场调查 市场竞争 电商营销 

分 类 号：F3[经济管理—产业经济]