文化生产的平台化演进及其治理向度——以平台资本垄断逻辑为核心线索  

Platformization Paradox of Cultural Production and Its Governance Dimension—Take the Platform Capital Monopoly Logic as the Core Clue

作　　者：孙晗冰 王寅 SUN Han-bing;WANG Yin(School of Marxism,Lanzhou University,Lanzhou 730000,Gansu;School of Marxism,Xidian University,Xi’an 710126,Shaanxi;Post-Doctoral Research China Executive Leadership Academy Center,Pudong,Shanghai 201204)

机构地区：[1]兰州大学马克思主义学院,甘肃兰州730000 [2]西安电子科技大学马克思主义学院,陕西西安710126 [3]中国浦东干部学院博士后科研工作站,上海201204

出　　处：《延安大学学报(社会科学版)》2025年第1期74-81,共8页Journal of Yan'an University (Social Sciences Edition)

基　　金：教育部高校思想政治理论课教师研究专项重大课题委托项目“大中小‘四个自信’教育中的中华优秀传统文化资源挖掘与应用研究”(23SZKJFZ04);陕西省哲学社会科学基金项目“习近平总书记关于数字经济的重要论述在陕西的生动实践研究”(2023A012)。

摘　　要：平台已成为文化生产数字化转型的重要基础设施,而由资本逻辑与数据拜物教驱动的“平台自我优待”行为,正建构着一种对文化生产隐蔽化的权力控制景观。该问题可以从平台技术可供性视角来廓清文化生产平台化策略的动态演进机理和算法实践运行机制,进而围绕平台劳动、智能传播构型和媒介消费秩序等关于传统文化生产“自然基础”的嬗变趋向展开讨论。另外,研究认为要注重我国社会平台实体化进程中数字主体的身份建构,防范文化生产及内容创作者陷入数字生命政治裹挟和技术控制的社会风险之中。The platform has become an important infrastructure for the digital transformation of cultural production.Driven by capital logic and data fetishism,“platform self-preference”is constructing a power landscape of implicit control over cultural production.From the perspective of platform technology availability,this paper clarifies the dynamic evolution mechanism of cultural production platformization strategy and the operation mechanism of algorithm practice,and then discusses the evolution trend based on the“natural basis”of traditional cultural production,such as platform labor,intelligent communication configuration and media consumption order.In addition,we should pay attention to the identity construction of digital subjects in the process of materialization of social platforms in China,prevent cultural production and content creators from falling into the social risk of digital life politics and technology control.

关 键 词：文化生产 平台化 数字权力 生命政治 算法 

分 类 号：G124[文化科学]