基于具身理论的旅游体验影响因素评价——以广州市永庆坊为例  

Evaluation of Factors Influencing Tourism Experience Based on Embodiment Theory:A Case Study of Yongqingfang in Guangzhou

作　　者：唐夕汐 张晓莹 TANG Xixi;ZHANG Xiaoying(School of Management,Guangdong University of Education,Guangzhou 510303,China;School of Tourism Management,South China Normal University,Guangzhou 510631,China)

机构地区：[1]广东第二师范学院管理学院,广东广州510303 [2]华南师范大学旅游管理学院,广东广州510631

出　　处：《惠州学院学报》2024年第6期103-108,共6页Journal of Huizhou University

基　　金：广东省哲学社会科学规划青年项目(GD23YGL12);广州市哲学社会科学发展课题(2023GZQN48);广州市海珠区科技计划项目(海科工商信计2022-55)。

摘　　要：基于具身理论,以广州永庆坊这一文旅型城市旅游目的地为例,综合运用问卷调查法、数理统计法等研究方法,构建影响旅游体验的指标体系,深入探讨身体感知、感觉环境、综合认知对旅游体验的影响。研究发现:三者对于旅游体验均呈现正向显著影响,其中“身体感知”对游客体验影响最大,而“感觉景观”对游客旅游体验影响最小。基于此,提出创新旅游产品特色,增强游客“身体感知”体验;深化街区“感觉景观”,营造游客“综合认知”氛围;综合平衡街区业态,实现“身体感知”与“综合认知”的和谐统一等优化建议,以期提升历史文化旅游景区的旅游体验,推动城市文化旅游的持续发展。Focusing on Yongqingfang,a cultural and tourism-oriented urban destination in Guangzhou,this study employs questionnaire surveys and mathematical statistics,drawing on achievements in embodied theory to construct an indicator system affecting tourism experience.It deeply explores the impact of body perception,sensory environment,and comprehensive cognition on tourism experience.The study finds that all three factors significantly positively affect tourism experience,with body perception having the most significant impact and sensory landscape the least.Based on these findings,the paper proposes optimizing tourism product features to enhance tourists'"body perception"experience,deepening the"sensory landscape"of the district to create a"comprehensive cognitive"atmosphere for tourists,and balancing the district's business formats to achieve harmonious unity between"body perception"and"comprehensive cognition."These suggestions aim to improve the tourism experience of historical and cultural tourist attractions and promote the sustainable development of urban cultural tourism.

关 键 词：城市文化记忆 旅游体验 具身理论 文旅融合 

分 类 号：C939[经济管理—管理学]