基于网络文本挖掘的甘肃省旅游形象感知研究  

Research on the Perception of Gansu Province' Tourism Image Based on Web Text Mining

作　　者：苏上智 卢家璐 王倪璇 牛成英 SU Shangzhi;LU Jialu;WANG Nixuan;NIU Chengying(School of Statistics and Data Science,Lanzhou University of Finance and Economics,Lanzhou Gansu 730020)

机构地区：[1]兰州财经大学统计与数据科学学院,甘肃兰州730020

出　　处：《甘肃高师学报》2025年第1期137-142,共6页Journal of Gansu Normal Colleges

基　　金：国家社会科学基金项目“机器学习视角下的反事实推断政策效应评估方法研究”(21BTJ042);甘肃省高等学校教师创新基金项目“基于多源数据的城市空间特征识别与医疗设施布局优化”(2023B-019)。

摘　　要：基于携程旅游网中的甘肃省热门景点游客在线评论数据和“认知—情感”理论模型,对游客评论信息进行挖掘,采用词频、词云、情感、语义网络分析等方法,从游客感知角度对甘肃省旅游形象进行研究.结果表明,游客对甘肃省旅游形象的感知呈现出“核心—次核心—边缘”的结构特点,具体定位为涵盖风景等核心特质,并能够合理规划“游览性价比”“客流量引导”等主要服务的整体形象.得出结论,游客对甘肃旅游形象表现出积极正面的情感倾向.Based on the online review data of popular tourist spots in Gansu Province from Ctrip and the"Cognition-Affect"theoretical model,this study mines the review information using methods such as frequency analysis,word clouds,sentiment analysis,and semantic network analysis.From the perspective of tourist perception,the study investigates the tourism image of Gansu Province.The results indicate that the perception of Gansu's tourism image by tourists presents a"core-subcore-periphery"structure,specifically characterized by core qualities that include scenic views,and an overall image that can reasonably plan for aspects like"cost-effectiveness of touring"and"guidance of tourist flow".Furthermore,tourists exhibit a positive emotional tendency towards the tourism image of Gansu.

关 键 词：甘肃旅游 文本挖掘 形象感知 情感分析 语义网络 

分 类 号：F592.7[经济管理—旅游管理]