乡村振兴背景下农产品生态包装设计要点及策略  

Key Points and Strategies for Ecological Packaging Design of Agricultural Products under the Background of Rural Revitalization

作　　者：罗琳 LUO Lin(Xi'an Eurasia University,Xi'an 710065,China)

机构地区：[1]西安欧亚学院,陕西西安710065

出　　处：《鞋类工艺与设计》2025年第3期116-118,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：乡村振兴背景下,农产品在改善乡村经济结构、实现农民增收等方面可发挥显著的作用。但从如今农产品的包装设计情况来看,还具有包装结构简单、个性化不足、环保型材料甚少等问题,与新时代强调的绿色环保理念不相契合,这对农产品的销售及乡村振兴目标的实现无法发挥应有的作用。因此,加强农产品生态包装设计是一项极具意义的工作,各地都需要切实提升对此方面的重视度,并积极探索切实可行的农产品生态包装创新设计的路径,保障农产品可实现更好地推广与销售,为乡村振兴发展提供良好助力。Under the background of rural revitalization,agricultural products can play a significant role in improving the rural economic structure and increasing farmers'income.However,judging from the current packaging design of agricultural products,there are still problems such as simple packaging structure,insufficient personalization,and few environmentally friendly materials,which are not in line with the green environmental protection concept emphasized in the new era.This cannot play its due role in the sales of agricultural products and the achievement of rural revitalization goals.Therefore,strengthening the design of ecological packaging for agricultural products is a highly meaningful task,and all regions need to increase their attention to this aspect and actively explore feasible paths for innovative design of ecological packaging for agricultural products,ensuring that agricultural products can be better promoted and sold,and providing good assistance for rural revitalization and development.

关 键 词：乡村振兴 农产品 生态包装设计 设计要点 

分 类 号：TB482[一般工业技术—包装工程]