基于乡村振兴下的手绘旅游地图推广方案——以温州枫林镇为例  

Promotion Plan for Hand Drawn Tourism Maps based on Rural Revitalization——Taking Fenglin Town in Wenzhou as an Example

作　　者：付雪燕 FU Xueyan(Quzhou College of Technology,Quzhou 324000,China)

机构地区：[1]衢州职业技术学院,浙江衢州324000

出　　处：《鞋类工艺与设计》2025年第3期155-157,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2023年衢州职业技术学院科研项目《基于乡村振兴下的手绘旅游地图开发设计——以温州枫林镇为例》(项目编号:QZYZ2307)。

摘　　要：作为一种独特的艺术形式,手绘旅游地图通过艺术化的设计和实用的信息布局,能够将旅游景点的地理风貌和人文特色生动地展现出来,为游客提供更加深入、个性化的旅游体验。本文通过设计并推广具有温州枫林镇地域特色的手绘旅游地图,旨在促进乡村旅游资源的挖掘与整合,提升乡村旅游品牌形象,吸引更多游客体验乡村文化,通过设计推广具有温州枫林镇地域特色的手绘旅游地图,从而带动温州枫林镇的乡村经济发展和文化传承。As a unique art form,hand-drawn tourism maps vividly showcase the geographical features and cultural characteristics of tourist attractions through artistic design and practical information layout,providing tourists with a more in-depth and personalized tourism experience.This article aims to promote the exploration and integration of rural tourism resources,enhance the brand image of rural tourism,and attract more tourists to experience rural culture by designing and promoting hand-drawn tourism maps with the regional characteristics of Fenglin Town,Wenzhou.Through the design and promotion of hand-drawn tourism maps with the regional characteristics of Fenglin Town,Wenzhou,this will drive the development of rural economy and cultural heritage in Fenglin Town,Wenzhou.

关 键 词：地图推广营销 旅游消费 手绘地图 文化传承 

分 类 号：G127[文化科学]