偏远山区乡村旅游嵌入乡村振兴:问题透视、路径建构与破解思路  

Rural Tourism Embedded in Rural Revitalization in Remote Mountainous Areas:Problem Discovered,Path Construction and Solution Ideas

作　　者：陈佳馨 申始占 王鹏飞[3] CHEN Jia-xin;SHEN Shi-zhan;WANG Peng-fei(Business School,Chinese Academy of Social Sciences University,Beijing 102488,China;School of Economics,Capital University of Economics and Business,Beijing 100070,China;School of Geography and Tourism,Luoyang Normal University,Luoyang 471934,China)

机构地区：[1]中国社会科学院大学商学院,北京102488 [2]首都经济贸易大学经济学院,北京100070 [3]洛阳师范学院地理与旅游学院,河南洛阳471934

出　　处：《税务与经济》2025年第1期60-67,共8页Taxation and Economy

基　　金：河南省高校人文社会科学研究一般项目(2024-ZZJH-162);河南省重点研发与推广专项软科学研究项目(232400410361);2023年中原英才计划—中原文化青年拔尖人才项目;2025年度河南省高等学校哲学社会科学创新人才支持计划(2025-CXRC-28)。

摘　　要：乡村旅游是实施乡村振兴战略的重要抓手。然而,当前偏远山区发展乡村旅游还存在内生动力源不稳定、市场纵深扩展度不够以及嵌入机制不明朗等一系列问题。建构以特色产业融合发展为内在动力源,以政府支撑为外在动力源,以特色小镇为市场纵深支撑和后勤保障的“景—村—镇”融合发展模式,是偏远山区乡村旅游嵌入乡村振兴的可行路径。为践行这一路径,宏观层面要实现制度嵌入与政策嵌入,中观层面要实现产业嵌入、技术嵌入与人才嵌入,微观层面还要实现生态嵌入与文旅融合嵌入。Rural tourism is an important tool for implementing the rural revitalization strategy.However,the current development of rural tourism in remote mountainous areas still faces a series of problems,such as unstable endoge-nous driving force,insufficient market depth expansion,and unclear embedding mechanism.By constructing a"scenery-village-town"integrated development model with the integrated development of characteristic industries as the internal driving force,government support as the external driving force,and characteristic towns as the market depth support and logistical support,it is a feasible path for rural tourism in remote mountainous areas to be embed-ded in rural revitalization.To implement this path,institutional embedding and policy embedding must be achieved at the macro level,industrial embedding,technology embedding and talent embedding must be achieved at the meso level,and ecological embedding,culture and tourism integration embedding must be achieved at the micro level.

关 键 词：乡村旅游 乡村振兴 城乡融合 “景—村—镇” 

分 类 号：F592.7[经济管理—旅游管理]