新媒体语境下民族刺绣纹样的文化传播研究——以三都水族马尾绣蝴蝶纹为例  

Research on the Cultural Dissemination of Ethnic Embroidery Patterns in the Context of New Media:A Case Study of the Butterfly Pattern in Mawei Embroidery of the Water Ethnic Group in Sandu

作　　者：贺心悦 段雪敬 He Xinyue;Duan Xuejing(College of Art and Design,Yunnan University,Kunming 650091,China)

机构地区：[1]云南大学艺术与设计学院,昆明650091

出　　处：《艺术与设计(理论版)》2025年第1期126-128,共3页Art and Design

摘　　要：中华少数民族刺绣纹样种类丰富且寓意深远,具有较强的文化传播价值。文章以贵州省黔南三都县水族的马尾绣蝴蝶纹为例,通过问卷调查得知,大部分人对马尾绣蝴蝶纹的关注少但了解意愿强烈,进而分析其传播问题,并以此提出新媒体语境下对马尾绣蝴蝶纹传播的创新路径,包括打造个性化的AR数字藏品、建立沉浸式马尾绣VR体验馆、互动性包装融入非遗品牌等,助力马尾绣蝴蝶纹的创造性传播,也为其他民族刺绣纹样的现代传承提供借鉴。The embroidery patterns of Chinese ethnic minorities are diverse and carry profound meanings,possessing significant cultural dissemination value.This paper uses the example of the butterfly pattern in MaWei embroidery from the Shui people of Sandu County,Qiannan,Guizhou Province.Through a questionnaire survey,it is found that while most people have lttle awareness of the MaWei embroidered butterfly pattern,there is a strong desire to learn more about it.Consequently,the paper analyzes the issues related to its dissemination and proposes innovative pathways for the communication of the MaWei embroidered butterfly pattern under the context of new media.These include the creation of personalized AR digital collectibles,establishing immersive MaWei embroidery VR experience centers,and integrating interactive packaging into intangible cultural heritage brands.These measures aim to facilitate the creative dissemination of the MaWei embroidered butterfly pattern and also provide references for the modern inheritance of other ethnic embroidery patterns.

关 键 词：新媒体 民族刺绣 马尾绣蝴蝶纹 文化传播 

分 类 号：F59[经济管理—旅游管理]