尼泊尔“中国西藏书店”的传播学考察  

Scene Practice of Communication in Surrounding Areas:A Case Study of the“China’s Xizang Bookstore”in Nepal

作　　者：廖云路 谢伟民[2] Liao Yunlu(Institute of Contemporary Xizang Studies,Xizang Academy of Social Sciences,Lhasa,Xizang,850000)

机构地区：[1]西藏自治区社会科学院当代西藏研究所,西藏拉萨850000 [2]西藏大学政法学院,西藏拉萨850000

出　　处：《西藏民族大学学报(哲学社会科学版)》2024年第6期45-51,155,共8页Journal of Xizang Minzu University:Philosophy and Social Sciences Edition

基　　金：国家社科基金重点项目“铸牢中华民族共同体意识视域下民族新闻话语体系研究”(项目号:22AXW010);中宣部资助项目“《民族新闻学概论》研究与出版”(项目号:2021QNYC115)的阶段性成果

摘　　要：随着“一带一路”倡议的深入推进,涉藏国际话语权争夺逐步由国际传播转向周边传播。作为西藏面向南亚周边传播的实体支撑,尼泊尔“中国西藏书店”在产品布局上展现地方文化的符号再现,在形象塑造上打造地方文化的立体体验,在环境融入上激发地方文化的社群联动。以“中国西藏书店”为载体的周边传播应优化经营策略、顺应数字转型、重视跨界联动,进一步提升西藏面向周边传播的效能。With the deepening of the Belt and Road Initiative,the competition for international discourse power related to Xizang has gradually shifted from international communication to communication in surrounding areas.As a physical platform for Xizang's communication to South Asia,the China’s Xizang Bookstore in Nepal demonstrates the symbolic representation of local culture through its product layout,creates a multi-dimensional experience of local culture in its image-building,and fosters community engagement with local culture through environmental integration.To enhance the effectiveness of Xizang’s communication in surrounding areas,the China’s Xizang Bookstore should optimize its business strategies,adapt to digital transformation,and emphasize cross-border collaboration.

关 键 词：中国西藏书店 尼泊尔 周边传播 场景营造 

分 类 号：G239.355[文化科学]