用户画像的主体性消解隐忧及规制理念转型  

The Resolution of Subjectivity of User Portrait and the Transformation of Regulation Concept

作　　者：刘一泽 Liu Yize

机构地区：[1]天津工业大学法学院

出　　处：《人权研究(辑刊)》2024年第1期277-296,347-348,共22页Journal of Human Rights

基　　金：2022年度山东大学法学院科研创新项目“个性化分析的法律规制研究”的阶段性研究成果

摘　　要：在数字时代,个人信息的概念外延发生了延伸。用户画像行为不断将人的内在属性信息化与符号化,“内在信息”已成为数字时代个人信息不可忽视的重要组成部分。用户画像基于个性化分析技术展开,具有通过分析人的互联网行为生产“内在信息”的能力,并据此根据个体的不同特征针对性地展开个性化投送。在信息高度不对等的情况下,它消解了人的理性判断和理性分析能力,进而侵蚀人的主体性,实现对人的“技术宰制”。因此,数字时代的个人信息保护规范亟需一次理念调整,打破以“可识别性”为核心的个人信息定义模式,将“内在信息”纳入个人信息保护的视野之中。数字时代的法律也必须关注到依托信息优势而产生的“社会性准权力”,有必要将传统的“公权力—私权利”的二元划分方式转化为“国家公权力—社会准权力—个人私权利”的三元划分,进而规范和限制依托“信息权力”展开的“用户画像”行为,以回应数字时代的个人信息保护新问题。In the digital age,the concept of personal information has been extended.User portrait behavior continues to informationize and symbolize people's inner attributes.“Intrinsic information”has become an important part of personal information that cannot be ignored in the digital age.User portrait based on personalized analysis technology has the ability to produce“intrinsic information”by analyzing people's Internet behaviors,and then carry out personalized delivery according to different characteristics of individuals.With a high degree of information disparity,it dissolves human rational judgement and rational analysis,thereby eroding human subjectivity and achieving“technological domination”of people.Therefore,there is an urgent need for a conceptual change in the regulation of personal information protection in the digital age,to break the core definition of personal information based on“identifiability”and to include“intrinsic information”in the protection of personal information.The law in the digital age must also pay attention to the“social quasi-power”that arises from the advantages of information,and it is necessary to transform the traditional binary division of“public power-private rights”into a triadic division of“public power of the state-social quasi-power-private rights of individuals”,so as to regulate and restrict user portrait behavior that relies on“information power”,in order to respond to the new issues of personal information protection in the digital age.

关 键 词：用户画像 个性化分析 个人信息保护 主体理性 社会权力 

分 类 号：D922.16[政治法律—宪法学与行政法学] D923[政治法律—法学]