“一带一路”主题纪实影片的叙事转向及传播创新  

Narrative Shift and Communication Innovation in Documentaries Themed around the Belt and Road Initiative

作　　者：荆翡 宣睿 JING Fei;XUAN Rui(College of Art and Design,Nanjing Technology University,Nanjing 211816,China)

机构地区：[1]南京工业大学艺术设计学院,南京211816

出　　处：《唐都学刊》2024年第6期27-31,共5页Tangdu Journal

基　　金：2021年度江苏省社会科学基金项目:“影像艺术赋能乡村振兴策略研究”(21YSD007);南京工业大学2023年校教改课题重点项目:“新艺科背景下CEPC教学模式研究与实践”(20230044);2022年度南京工业大学创新创业教育教学案例建设项目:“艺术设计专业创意创新课程进阶式实践”成果

摘　　要：“一带一路”倡议在促进全球区域经济合作发展、改善基础设施建设、推动文化交流以及打造共同市场方面取得了卓越成果,也为沿线国家的文化发展与国际传播带来了新机遇。通过从时间、空间、主题表达三方面分析该类型影片的叙事路径转向,提出借助视角切入小微化、内容架构多元化、时空组接穿越化、传播方式矩阵化、场景展示沉浸化等方式实现“一带一路”纪实影片的叙事传播策略的创新,进而在观念上回应时代要求、服务倡议主题;在平台选择上贴近受众情感、提升传播有效性;在内容上彰显地域特色、寻求共通表达,以解决纪实影片在推动共建“一带一路”高质量发展过程中作为新质生产力对文化传播及传承赋能的问题。The Belt and Road Initiative has achieved remarkable results in promoting global regional economic cooperation,improving infrastructure construction,facilitating cultural exchanges,and creating a common market.It has also brought new opportunities for cultural development and international communication for the countries along the route.By analyzing the narrative shifts of this type of film from three aspects—time,space,and thematic expression,this paper proposes innovative narrative communication strategies for the Belt and Road documentaries,including adopting micro-focused perspectives,diversifying content structures,creating spatial-temporal connections,utilizing a matrix of communication methods,and immersively showcasing scenes.This approach aims to conceptually respond to the demands of the times and serve the themes of the initiative,while also selecting platforms that resonate with audience emotions and enhance communication effectiveness.Additionally,it emphasizes regional characteristics in content and seeks common expressions,thereby addressing the challenges of empowering cultural communication and heritage as a new productive force in promoting high-quality development through the co-construction of the Belt and Road.

关 键 词：“一带一路” 纪实影片 叙事转向 传播创新 

分 类 号：J952[艺术—电影电视艺术]