基于环保杯盲盒设计的濒危动物保护宣传策略研究  

作　　者：吴欣怡 陈诗琪 

机构地区：[1]北海艺术设计学院

出　　处：《网印工业》2024年第12期26-28,共3页Screen Printing Industry

基　　金：北海艺术设计学院2023年国家级大学生创新创业训练计划项目“濒危动物主题环保盲盒”(项目编号:202313524014x)的研究成果

摘　　要：随着全球环境问题的日益严峻,濒危动物保护逐渐受到社会的关注。经研究,可通过探讨如何利用环保文创产品来提高公众对濒危动物的保护意识。研究通过市场调研、设计创新和宣传效果评估等方法,从环保理念、产品设计与用户体验三个角度分析。以环保杯盲盒为宣传载体,旨在评估其在提升公众对濒危动物保护认知度和环保意识的潜力,分析其对推动环保行为的可能贡献。As global environmental issues become increasingly severe,the protection of endangered animals has gradually gained societal attention.After research,it can be explored how to use environmental protection cultural and creative products to enhance public awareness of the protection of endangered animals.The study employs methods such as market research,design innovation and evaluation of promotional effects,analyzing from three perspectives:environmental protection concepts,product design,and user experience.Using eco-friendly cup blind boxes as a promotional medium,aiming to assess their potential in raising public awareness of endangered animal protection and environmental consciousness,and analyzing their possible contributions to promoting environmental-friendly behaviors.

关 键 词：濒危动物保护 环保杯盲盒 公众参与度 

分 类 号：S863[农业科学—野生动物驯养] TB472[农业科学—畜牧兽医]