基于学校特色的IP设计在高校文化建设中的应用实践研究  

作　　者：牛丽 佟璐 王梅臻 郭佳乐 

机构地区：[1]山西工程技术学院

出　　处：《网印工业》2024年第12期123-126,共4页Screen Printing Industry

基　　金：山西工程技术学院2022年度校级“课程思政”教学改革示范项目“文创产品设计”(项目编号:2022080017)的研究成果

摘　　要：高校文化作为社会文化的一部分,既能展现高校自身特有文化内涵,又能体现学校发展方向和办学理念,而加强高校文化建设具有强大的育人作用,也兼具着引领社会文化的责任。在山西工程技术学院40周年校庆契机下,对其历史文化、办学特点、能源之火及结合地域太行精神等文化特点进行提炼、整合、创新,探索文化融合背景下IP设计策略及应用价值,提升高校影响力与感染力。As a part of social culture,college culture can not only show the unique cultural connotations of colleges and universities themselves,but also reflect the development direction and school-running concept of the school.Strengthening the construction of college culture has a powerful educational role and also has the responsibility of leading social culture.The opportunity of the 40th anniversary of Shanxi Institute of Technology.It refines,integrates,and innovates cultural characteristics such as its historical culture,school-running characteristics,the fire of energy,and combines the Taihang spirit of the region.It explores IP design strategies and application values under cultural integration to enhance the influence and appeal of colleges and universities.

关 键 词：高校文化建设 文化融合 IP设计 

分 类 号：G641[文化科学—高等教育学]