莆田市乡村康养产业发展模式与实践路径探讨  

Development Mode and Practice Path ofthe Rural Health Industry in Putian City

作　　者：蒋长春[1,2] 韩世锋 陈文强 林亚鹏 JIANG Changchun;HAN Shifeng;CHEN Wenqiang;LIN Yapeng(School of Management,Putian University,Putian Fujian 351131,China;Rural Revitalization Research Institute,Putian University,Putian Fujian 351131,China)

机构地区：[1]莆田学院管理学院,福建莆田351131 [2]莆田学院乡村振兴研究院,福建莆田351131

出　　处：《莆田学院学报》2025年第1期41-49,共9页Journal of putian University

基　　金：福建省社会科学基金重点项目(FJ2024A020)。

摘　　要：乡村康养产业仍处于发展初期,存在人才不足、同质化严重、产品规划不合理、市场定位不清晰、政策体系不完善等问题,急需寻求适宜的发展路径。基于此,结合对莆田市乡村康养资源禀赋和发展模式的分析,重点探究乡村康养产业发展过程中的困境,并从人才培养、特色优势、产品策划、市场定位以及政策支持等方面提出建议,以期为乡村康养产业的高质量发展提供参考。The rural health care industry is still in its early stages of development,facing problems such as talents shortage,severe homogenization,unreasonable product planning,unclear market positioning,and imperfect policy system.It is urgent to seek a suitable development path.Based on this,combined with the analysis of the resources endowment and development mode of rural health care in Putian City,this paper focuses on exploring the difficulties in the development process of rural health care industry,and puts forward suggestions from the aspects of talent cultivation,characteristic advantages,product planning,market positioning,and policy support,in order to provide reference for the high-quality development of rural health care industry.

关 键 词：莆田市 乡村康养产业 资源禀赋 发展模式 实践路径 

分 类 号：F323[经济管理—产业经济] F592F719