基于全媒体时代的景德镇陶瓷文化传播问题与策略研究  

Research on the Communication Issues and Strategies of Jingdezhen Ceramic Culture in the Era of All Media

作　　者：叶海宏 Ye Haihong(Jingdezhen Integrated Media Center)

机构地区：[1]景德镇市融媒体中心

出　　处：《景德镇陶瓷》2024年第6期5-7,共3页Jingdezhen Ceramics

摘　　要：我国已经进入全媒体时代,基于全媒体时代,景德镇陶瓷文化传播迎来了新的发展机遇,但同时也出现了传播的边缘化、商业化、碎片化等问题。景德镇陶瓷文化工作者应当采取加强互动性与体验感、提升艺术性与观赏性、注重完整性与系统性等有效策略以推动景德镇陶瓷文化传播推广。China has entered the era of all media.Based on the era of all media,the dissemination of Jingdezhen ceramic culture has ushered in new development opportunities,but at the same time,problems such as marginalization,commercialization,and fragmentation of dissemination have also emerged.Jingdezhen ceramic cultural workers should adopt effective strategies such as strengthening interactivity and experience,enhancing artistic and ornamental qualities,and emphasizing completeness and systematicity to promote the dissemination and promotion of Jingdezhen ceramic culture.

关 键 词：景德镇陶瓷文化 全媒体时代 传播 问题 策略 

分 类 号：F42[经济管理—产业经济]