Legal Risks and Preventive Measures in Trademark Infringement of Co-Branded Products  

作　　者：Cheng Xu Zhaohua Huang Zhiqing Liu Xiaoke Wu 

机构地区：[1]South China Agricultural University,Guangzhou 510642,Guangdong,China

出　　处：《Proceedings of Business and Economic Studies》2025年第1期38-43,共6页商业经济研究(百图)

摘　　要：Co-branding,as an innovative consumer model,is increasingly favored by“Generation Z”consumers and has become a preferred strategy for many brands to expand their market reach and achieve widespread recognition.However,with the rapid growth of the co-branding economy,trademark infringement issues related to co-branded products have become more prevalent,posing significant obstacles to the successful execution of co-branding marketing activities.Based on the different legal statuses of trademarks,this study systematically analyzes the various infringement risks that may arise in the use of trademarks within co-branding practices and explores corresponding risk prevention measures.The objective is to provide strong support for the healthy and sustainable development of the co-branding economy.

关 键 词：CO-BRANDING Trademark infringement Risk prevention 

分 类 号：F42[经济管理—产业经济]