双循环新发展格局下新质生产力驱动体育产业价值链重塑与高质量发展研究  

Value Chain Reshaping and High-Quality Development of Sports Industry Driven by New Quality Productive Forces under the New“Dual Circulation”Development Pattern

作　　者：赵璐 刘博文 吴春祥 宋晨星 李梦宇 Zhao Lu;Liu Bowen;Wu Chunxiang;Song Chenxing;Li Mengyu(Graduate School of Sports Industry,Kookmin University,Seoul 470-718,South Korea;不详)

机构地区：[1]韩国国民大学体育产业研究生院,韩国首尔470-718 [2]商丘师范学院体育学院,河南商丘476000 [3]沈阳体育学院党委研究生工作部,辽宁沈阳110000 [4]郑州大学体育学院(校本部),河南郑州450000

出　　处：《体育科技文献通报》2025年第1期277-281,共5页Bulletin of Sport Science & Technology

基　　金：河南省高校人文社会科学研究项目资助“双循环视角下河南省体育产业高质量发展研究”(项目编号:2025-ZDJH-628);2024年商丘市社科规划课题“新质生产力赋能商丘市文体旅产业融合创新发展研究”。

摘　　要：新质生产力是重塑体育产业价值链的重要驱动力,能够体现体育产业价值链的新价值、新动能、新要素、新模式,对体育产业上中下游高效能、高质量发展具有促进意义。百年未有之大变局之下,构建双循环新发展格局是保障国家经济安全的压舱石,体育产业作为国家重点培育的新经济、软产业,具有强劲的增长动能,能够显著地拉动经济内循环。体育产业应通过技术创新、智能制造、数字化营销和绿色生产等新质生产力推动产业价值链重塑。同时,上游以创新为核心,要注重研发与产品设计,推动产业链全面升级与资源共享;中游以绿色为导向,注重精益生产、智能制造提升产品与服务质量;下游要以客户为核心,优化售后服务和渠道管理,不断提高品牌美誉度和客户满意度。通过价值链重塑实现产业上、中、下游多层次、多维度的协同,促进双循环格局下体育产业的高质量发展。New quality productive forces serves as a crucial driving force for reshaping the sports industry value chain,capable of embodying new values,new momenta,new elements,and new models within it.It holds significant promotional significance for the high-efficiency and high-quality development of the upstream,midstream,and downstream of the sports industry.Amid the unprecedented major changes unseen in a century,establishing the new dual circulation development pattern constitutes the ballast stone for ensuring national economic security.The sports industry,as a new economy and soft industry that the nation prioritizes for cultivation,possesses robust growth momentum and can conspicuously drive the domestic economic circulation.The sports industry ought to facilitate the reshaping of the industrial value chain through new quality productive forces such as technological innovation,intelligent manufacturing,digital marketing,and green production.Simultaneously,in the upstream,with innovation at the core,emphasis should be placed on research and development and product design to advance the comprehensive upgrading of the industrial chain and resource sharing.In the midstream,guided by green development,attention should be given to lean production and intelligent manufacturing to enhance product and service quality.In the downstream,with customers as the focus,after-sales services and channel management should be optimized to continuously enhance brand reputation and customer satisfaction.Through the reshaping of the value chain,multi-level and multi-dimensional coordination across the upstream,midstream,and downstream of the industry can be accomplished,promoting the high-quality development of the sports industry under the new dual circulation pattern.

关 键 词：价值链重塑 新质生产力 体育产业 高质量发展 

分 类 号：G812[文化科学—体育学]