数字经济与服装产业发展的深度融合路径研究  

Study on the Deep Integration Path of Digital Economy and the Development of the Apparel Industry

作　　者：张绿 ZHANG Lv(Wuhan Donghu University,Wuhan 430000,China)

机构地区：[1]武汉东湖学院,湖北武汉430000

出　　处：《西部皮革》2025年第2期50-52,共3页West Leather

摘　　要：文章以具有代表性的知名服装企业H企业为例,深入研究了数字技术在服装企业中的应用价值及其促进产业发展的内在机制,并对妨碍服装业与数字技术深入整合的核心障碍进行了剖析。面对服装企业在融合新兴技术、企业数字化转型、数字化人才培育、以及平衡数字化营销与数据安全等方面遭遇的挑战,文章提出了强化数字技术与服装业务模式的整合、打造数字化服装产业生态、推进校企合作培育数字化人才、以及完善企业数据管理体系等策略,旨在为服装行业在数字经济的背景下有效抓住机遇、推进高品质发展提供有益的指导。This article takes the representative and renowned apparel company,Company H,as a case study,providing an in-depth exploration of the value of digital technology within apparel enterprises and its internal mechanisms for promoting industry development.It also analyzes the core obstacles hindering the deeper integration of digital technologies within the apparel sector.In response to the challenges faced by apparel companies,such as the integration of emerging technologies,digital transformation of businesses,digital talent cultivation,and the balance between digital marketing and data security,the article proposes strategies to strengthen the integration of digital technologies with apparel business models,build a digital apparel industry ecosystem,advance school-enterprise cooperation for digital talent development,and improve corporate data management systems.The aim is to offer valuable guidance for the apparel industry to effectively seize opportunities and drive high-quality development within the context of the digital economy.

关 键 词：服装企业 数字经济 产业发展 

分 类 号：F426.81[经济管理—产业经济] F49