5G时代背景下服装零售业模式研究  

Research on the Transformation of Fashion Retail Models in the Era of 5G Technology

作　　者：成恬恬 CHENG Tiantian(Jiangxi Institute of Fashion Technology,School of Fashion)

机构地区：[1]江西服装学院服装工程学院,江西南昌330201

出　　处：《西部皮革》2025年第2期62-64,共3页West Leather

基　　金：江西服装学院校级课题“基于5G时代背景下服装零售业研究”(F-LX-202004)。

摘　　要：研究旨在探讨第五代移动通信技术(5G)在服装零售行业中的应用及其对行业变革的促进作用。文章分析了5G技术的特征及其在服装零售领域的应用现状与影响,探讨了5G技术如何作为关键驱动力,推动服装零售行业向智能化和个性化方向发展。研究结果表明,5G技术的引入不仅变革了传统服装零售行业的运营模式,提高了供应链管理的智能化程度,而且对消费者的购物行为和需求产生了深远的影响。随着5G技术的持续成熟与普及,预计未来服装零售行业将面临更为广阔的发展前景和创新机遇。This study aims to explore the application of fifth-generation mobile communication technology(5G)in the fashion retail industry and its role in driving industry transformation.The article analyzes the characteristics of 5G technology,its current applications,and its impact on the fashion retail sector,examining how 5G serves as a pivotal driver in advancing the industry toward intelligent and personalized development.The findings indicate that the integration of 5G technology has not only revolutionized traditional operational models in fashion retail and enhanced the intelligence of supply chain management but has also profoundly influenced consumer shopping behaviors and demands.As 5G technology continues to mature and gain widespread adoption,the fashion retail industry is expected to encounter broader development prospects and innovative opportunities in the future.

关 键 词：5G技术 服装零售业 模式创新 挑战 

分 类 号：F724.2[经济管理—产业经济]