国家形象建构融入多模态“中外服装史”课程思政教学探索  

Research on the integration of national image construction into multimodal ideological and political education of“Chinese and Foreign Fashion History”course

作　　者：王惠莹 Wang Huiying(School of Art Design and Fashion,Zhejiang University of Science and Technology,Hangzhou 310023,China)

机构地区：[1]浙江科技大学艺术设计与服装学院,浙江杭州310023

出　　处：《纺织报告》2025年第1期98-100,共3页

基　　金：浙江科技大学“课程思政”示范课程“中外服装史”(2023-ks11)。

摘　　要：服装能传达民族与国际化的符号特征和视觉元素,是国家形象塑造的关键要素。文章首先介绍了“中外服装史”课程思政教学现状,其次阐述了教学改革的创新点,最后分析了课程思政教学的实施策略,旨在提高学生对“中外服装史”课程的参与感和兴趣度,培养学生的创新意识和古为今用的设计思维,增强学生对中国传统服饰文化的认同感和民族自豪感。Clothing can convey the symbolic characteristics and visual elements of ethnicity and internationalization,and is a key element in shaping a country’s image.The article first introduces the current situation of ideological and political education in the course of“Chinese and Foreign Fashion History”,then elaborates on the innovative points of teaching reform,and finally analyzes the implementation strategies of ideological and political education in the course,aiming to improve students’participation and interest in the course of“Chinese and Foreign Fashion History”,cultivate students’innovative consciousness and design thinking of using the past for the present,and enhance students’sense of identity and national pride in traditional Chinese clothing culture.

关 键 词：“中外服装史” 国家形象 多模态 课程思政 

分 类 号：TS941[轻工技术与工程—服装设计与工程] G642[文化科学—高等教育学]