基于SWOT-PEST模型的浙江省安吉白茶产业发展战略研究  

Study on the Development of Anji White Tea Industry in Zhejiang Province based on SWOT-PEST Model

作　　者：姚洁 YAO Jie(School of Public Administration,Hohai University,Nanjing 211100,China)

机构地区：[1]河海大学公共管理学院,江苏南京211100

出　　处：《特产研究》2025年第1期234-239,共6页Special Wild Economic Animal and Plant Research

摘　　要：白茶是安吉的支柱型产业,近年来发展迅速,是践行“两山理论”的生动实践。本文通过SWOT-PEST综合分析法,分析安吉白茶产业发展过程中,在政治、经济、社会、技术方面所面临的优势、劣势、机遇、挑战,并提出相应的战略措施。分析发现,安吉发展白茶产业具有政治环境良好、品牌价值上升、科技投入加大等优势,但仍存在发展政策未完善细化、优质品牌数量少、科研转化率较低等问题。基于以上分析,本文提出细化地方政策,打造特色品牌、善用数字科技等战略对策。实现利用优势和机遇,应对劣势和挑战,最终达到安吉白茶产业高质量发展的目标。As a pillar industry in Anji,white tea industry has developed rapidly in recent years,helping rural revitalization,which is a vivid practice ofpracticing the"two mountains theory".Through SWOT-PEST comprehensive analysis,this study analyzes the advantages,disadvantages,opportunities and challenges in politics,economy,society and technology during the development of Anji white tea industry,and puts forward corresponding strategic measures.The analysis showed that Anji's development of white tea industry has the advantages of good political environment,rising brand value and increasing investment in science and technology.However,there are still some problems such as imperfect and detailed development policies,few high-quality brands and low scientific research conversion rate.Based on the above analysis,this study puts forward some strategic countermeasures,such as refining local policies,building characteristic brands and making good use of digital technology.Realize the use of advantages and opportunities,deal with disadvantages and challenges,and finally achieve the goal of high-quality development of Anji white tea industry.

关 键 词：SWOT-PEST分析 安吉白茶产业 发展策略 

分 类 号：F326.13[经济管理—产业经济]