基于设计伦理的AI辅助包装设计策略研究  

AI-assisted Packaging Design Strategies Based on Design Ethics

作　　者：成超 马亚玺 匡甜甜 CHENG Chao;MA Yaxi;KUANG Tiantian(Wenzhou Business College,Zhejiang Wenzhou 325035,China;Taizhou University,Zhejiang Taizhou 318000,China;Zhejiang Dongfang Polytechnic,Zhejiang Wenzhou 325011,China)

机构地区：[1]温州商学院,浙江温州325035 [2]台州学院,浙江台州318000 [3]浙江东方职业技术学院,浙江温州325011

出　　处：《包装工程》2025年第4期333-341,共9页Packaging Engineering

基　　金：国家社科基金艺术学一般项目(23BG123);温州市基础性科研项目(R2023009)。

摘　　要：目的随着AI技术的快速发展,生成式人工智能已进入普及阶段,并逐步介入包装设计实践的主要流程中。而在AI为包装设计带来设计工具、方法及形式革新的同时也造成了众多社会道德、设计规范与设计伦理方面问题。因此,需要重新思考AI辅助设计与包装设计的关系,以新的伦理道德约束AI的使用范围与使用方式,总结出更适合人工智能时代设计策略,更好地指导人工智能辅助下的包装设计实践,促进人工智能技术与包装设计的共生与可持续发展。方法基于设计伦理理论,以文献分析及案例分析法,总结AI辅助设计为包装设计带来的机遇与伦理风险,探究规避、减轻AI辅助包装设计伦理风险的设计策略。结论在AI辅助包装设计时代,包装设计师应秉承:以人为本,持充分的社会责任感使用AI辅助设计;平等设计,避免算法偏见,做文化包容设计;生态设计,利用AI评估减轻环境影响设计策略,开创包装设计与AI辅助设计可持续发展的新未来。With the rapid development of artificial intelligence(AI)technology,generative artificial intelligence has entered the popularization stage and intervened in the main process of packaging design practice.While bringing design tools,methods and form innovation to packaging design,AI also causes many social moral and design ethics issues.Therefore,it is required to rethink the relationship between AI-assisted design and packaging design,constrain the scope and use of AI with new ethical norms,and summarize design strategies more suitable for the age of artificial intelligence,so as to better guide packaging design practice in an AI-assisted way,and promote the sustainable development of artifi-cial intelligence and packaging design.Based on the theory of design ethics,literature analysis and case analysis were used to summarize the opportunities and ethical risks brought by AI-assisted design for packaging design,and explore strategies to avoid and mitigate the ethical risks of AI-assisted packaging design.In the era of AI-assisted packaging de-sign,packaging designers should adhere to:people-orientation,to use AI-assisted design with full social responsibility;equal design,to avoid algorithmic bias and do culturally inclusive design;and eco-design to assess and mitigate the envi-ronmental impact of the three-point design strategy with AI,so as to create a new future of sustainable packaging design and AI-assisted design.

关 键 词：设计伦理 生成式人工智能 AI辅助设计 设计策略 

分 类 号：TB482[一般工业技术—包装工程] TP183[自动化与计算机技术—控制理论与控制工程]