家纺产品消费行为与营销策略研究  

Study on Consumer Behavior and Marketing Strategies of Home Textile Products

作　　者：陈国华 Chen Guohua(Zhejiang Xinmo Technology Co.,Ltd.Shaoxing Zhejiang 312000)

机构地区：[1]浙江欣墨科技有限公司,浙江绍兴312000

出　　处：《山东纺织经济》2025年第1期23-27,共5页Shandong Textile Economy

摘　　要：本研究旨在深入了解家纺产品消费行为,并提出相应的营销策略,以满足不断变化的市场需求。家纺产品是人们日常生活中不可或缺的一部分,其消费行为受到多种因素的影响,包括个人喜好、生活方式、品牌忠诚度和市场趋势等。通过分析这些因素,可以更好地理解消费者在家纺产品领域的决策过程,从而制定更有效的营销策略。The purpose of this study is to gain an in-depth understanding of the consumer behavior of home textile products and propose corresponding marketing strategies to meet the changing market demand.Home textile products are an integral part of people’s daily lives,and their consumer behavior is influenced by a variety of factors,including personal preferences,lifestyles,brand loyalty,and market trends.By analyzing these factors,it is possible to better understand the decision-making process of consumers in the field of home textile products,so as to develop more effective marketing strategies.

关 键 词：家纺产品 消费行为 营销策略 市场需求 品牌忠诚度 

分 类 号：F713[经济管理—产业经济]