乡村振兴视角下浙江省创意农业发展路径探析  

Exploring the development path of creative agriculture in Zhejiang Province from the perspective of rural revitalization

作　　者：赵雨荷 胡豹[2] ZHAO Yuhe;HU Bao(College of Economics and Management,Zhejiang A&F University,Hangzhou 311300,Zhejiang;Institute of Rural Development,Zhejiang Academy of Agricultural Sciences,Hangzhou 310021,Zhejiang)

机构地区：[1]浙江农林大学经济管理学院,浙江杭州311300 [2]浙江省农业科学院农村发展研究所,浙江杭州310021

出　　处：《浙江农业科学》2025年第2期281-287,共7页Journal of Zhejiang Agricultural Sciences

基　　金：浙江省软科学研究计划重点项目(2023C25016)。

摘　　要：随着农业发展水平和发展质量的显著提升,创意农业这一新型农业业态方兴未艾,为农业高质量发展和乡村全面振兴提供了强劲动能。作为共同富裕示范区,浙江省创意农业的发展基础厚实、前景广阔、意义重大,研究浙江省创意农业的发展路径具有重要的实践意义与价值。该研究在简述创意农业内涵与发展趋势的基础上,运用SWOT分析法剖析了浙江省创意农业的发展环境,从模式内涵、模式特征、典型案例几方面入手,概括了浙江省创意农业发展的典型模式,并从经营主体、文化挖掘、发展模式、宣传推广、组织领导等方面深入探讨了浙江省创意农业的发展路径。With the significant improvement in the level and quality of agricultural development,creative agriculture,as a new type of agricultural format,is emerging in China,providing strong momentum for high-quality agricultural development and comprehensive rural revitalization.As a demonstration zone for common prosperity,Zhejiang Province has a solid foundation,broad prospects,and significant significance for the development of creative agriculture.Studying the development path of creative agriculture in Zhejiang Province has important practical significance and value.In this study,SWOT analysis method was used to analyze the environmental conditions for the development of creative agriculture in Zhejiang Province on the basis of briefly describing the connotation and development trend of creative agriculture.Starting from the connotation,characteristics,and typical cases of the model,the typical model of creative agriculture development in Zhejiang Province was summarized,and the development path of creative agriculture in Zhejiang Province was deeply explored from the aspects of business entities,cultural excavation,development model,publicity and promotion,organizational leadership,etc.

关 键 词：创意农业 乡村振兴 浙江 发展路径 

分 类 号：F323[经济管理—产业经济]