跨境物流企业业绩管理与优化问题研究  

Research on performance management and optimization issues in cross-border logistics enterprises

作　　者：冯娟华 Feng Juanhua(Zhejiang Jinlian International Logistics Co.,Ltd.,Yiwu,Zhejiang,322000)

机构地区：[1]浙江锦联国际物流有限公司,浙江义乌322000

出　　处：《市场周刊》2025年第3期13-16,共4页Market Weekly

摘　　要：在全球经济一体化的发展背景下,跨境物流企业面临新的机遇和挑战。有效的业绩管理是企业实现提质增效和战略目标的关键手段。研究通过系统地分析跨境物流企业业绩管理的三个核心环节:预算管理、经营分析和考核激励,揭示了在这些环节中存在的主要问题,并通过实际案例,揭示了这些问题对企业运营的深远影响。针对这些问题,研究提出了相应的优化思路,为跨境物流企业提供了切实可行的业绩管理优化方案,为企业在全球竞争中的持续发展提供了理论支持和实务参考。Amidst the backdrop of global economic integration,cross-border logistics enterprises continuously encounter new opportunities and challenges.Effective performance management is a critical tool for achieving quality enhancement,efficiency,and strategic goals.This study systematically analyzes three core aspects of performance management in cross-border logistics enterprises:budget management,operational analysis,and evaluation and incentives.The study reveals the major issues present in these areas and explores their profound impact on business operations through practical case studies.To address these issues,the study proposes optimization strategies that offer feasible solutions for improving performance management in cross-border logistics enterprises,providing both theoretical support and practical guidance for their continued development amid global competition.

关 键 词：跨境物流企业 业绩管理 预算管理 经营分析 考核激励 

分 类 号：F724.6[经济管理—产业经济]