电商平台自我优待的反垄断规制  

Anti-monopoly regulation on self-benefit of e-commerce platforms

作　　者：李薇 Li Wei(School of Law,Jiangnan University,Wuxi,Jiangsu,214122)

机构地区：[1]江南大学法学院,江苏无锡214122

出　　处：《市场周刊》2025年第3期140-143,共4页Market Weekly

摘　　要：随着数字经济的迅速发展,互联网反垄断问题引起了世界范围内广泛关注。在此背景下电商平台自我优待行为逐渐被人们重视,自我优待行为可能会破坏市场的自由竞争。数字经济背景下,传统的反垄断方法面临市场支配地位认定困难、竞争效果分析陷入困境等问题。为了避免平台市场竞争失衡与竞争积极性受损,解决电商平台自我优待行为对法律法规造成的挑战,研究从转变市场支配地位认定思路、增加滥用市场支配地位行为类型、正确适用合理原则、完善平台监管机制四个方面寻求制度的完善。With the rapid development of the digital economy,Internet anti-monopoly issues have attracted widespread attention worldwide.In this context,the self-benefit behavior of e-commerce platforms has gradually attracted people's attention,and self-benefit behavior may undermine free competition in the market.Under the background of digital economy,traditional anti-monopoly methods face problems such as difficulty in determining market dominance and difficulties in analyzing competitive effects.In order to avoid market competition imbalance and damage to competitive enthusiasm,and to solve the challenges posed by self-benefit behavior of ecommerce platforms to legal regulation,this study seeks to improve the system from four aspects:changing the thinking of market dominance determination,increasing the types of abuse of market dominance,correctly applying the principle of reasonableness,and improving the platform supervision mechanism.

关 键 词：自我优待 反垄断 竞争损害 

分 类 号：D922.294[政治法律—经济法学]