“凤凰单丛茶”商品名称用字规范刍议  

A Discussion on the Standardization of the Product Name“FenghuangDancongCha(凤凰单丛茶)”

作　　者：张为 林清霞 Zhang Wei;Lin Qingxia(College of Liberal Arts,Minnan Normal University,Zhangzhou 363000,China)

机构地区：[1]闽南师范大学文学院,福建漳州363000

出　　处：《现代语文》2024年第11期76-81,共6页Modern Chinese

基　　金：福建省社会科学基金青年项目“历史社会语言学视阈下的汉字专字研究”(FJ2022C030)。

摘　　要：作为畅销海内外的名茶,“凤凰单丛茶”的商品名称却存在着长期书写混乱的现象。如果将繁简二体合在一起计算,其写法竟然多达七种。通过对社会用字的实际调查,可以发现,这种现象并不仅存在于凤凰单丛茶的商品包装中,网络用字、出版发行物用字乃至报刊、科技文献中,都存在着书写不一的状况。通过对相关用字字源字义以及地区方言用字的梳理,可以将“凤凰单丛”确定为正确规范的书写方法。如何推广和普及这种正确的书写方法,是凤凰单丛茶宣传和推广中亟待解决的重要问题。As a famous tea that is popular both at home and abroad,the product name“FenghuangDancongCha(凤凰单丛茶)”has long suffered from chaotic writing practices.If both traditional and simplified Chinese characters are considered,there are as many as seven different ways to write it.Through actual surveys of social usage,it can be seen that this chaos is not only present in the packaging and printing of FenghuangDancongCha(凤凰单丛茶)products,but also in online usage,published materials,and even newspapers and scientific literature,where inconsistent writing practices are prevalent.By examining the etymology and meanings of the relevant characters and the usage in regional dialects,it can be determined that“FenghuangDancong(凤凰单丛)”is the correct way to write it.How to promote and popularize this correct writing method is an urgent issue to be addressed in the promotion and marketing of FenghuangDancongCha(凤凰单丛茶).

关 键 词：“凤凰单丛” 用字情况 规范写法 社会用字 文献用字 

分 类 号：H12[语言文字—汉语]