乡村旅游发展中的文化资源挖掘策略研究  

On the Strategy of Mining Cultural Resources in Rural Tourism Development

作　　者：颜廷利[1] YAN Ting-li(School of Economics and Management,Wuxi Vocational Institute of Arts&Technology,Yixing 214206,China)

机构地区：[1]无锡工艺职业技术学院经济管理学院,江苏宜兴214206

出　　处：《汉江师范学院学报》2024年第6期56-61,共6页Journal of Hanjiang Normal University

基　　金：江苏省教育厅2021年度高校哲学社会科学基金项目:乡村旅游发展中的文旅融合研究(项目批准号:2021SJA0974)。

摘　　要：近些年,乡村旅游蓬勃发展,但也存在缺乏特色、趋城市化、脱离乡村和文化缺失等问题.基于文旅融合趋势和乡村旅游发展的实际情况,分析了乡村中可供进一步挖掘的地域特色、民族特色、生活特色和产业特色等特色文化,并提出了以下对策与建议:设计独具乡村文化特色的旅游产品,营造充满乡村文化氛围的旅游环境,提供无与伦比的乡村文化旅游体验,塑造知名度和美誉度俱佳的旅游品牌.In recent years,rural tourism has been developing vigorously,but there are some deficiencies such as lack of characteristics,urbanization,leaving the countryside and lack of culture.Based on the trend of integration of culture and tourism and the reality of Rural Tourism Development,this paper analyzes the characteristics of rural culture,such as regional characteristics,national characteristics,life characteristics and industrial characteristics,which can be further explored.This paper also puts forward some countermeasures and suggestions,such as designing tourism products with unique rural cultural characteristics based on characteristic culture,creating tourism environment with strong rural cultural atmosphere,providing unparalleled tourism experience of rural cultural style and creating tourism brands with good reputation.

关 键 词：乡村旅游 文旅融合 资源挖掘 

分 类 号：F592.7[经济管理—旅游管理]