农文旅融合赋能十堰乡村振兴高质量发展研究  

On the Integration of Agriculture,Culture and Tourism Empowering High Quality Development of Rural Revitalization in Shiyan

作　　者：郝丹璞 HAO Dan-pu(School of History Culture and Tourism,Hanjiang Normal University,Shiyan 442000,China)

机构地区：[1]汉江师范学院历史文化与旅游学院,湖北十堰442000

出　　处：《汉江师范学院学报》2024年第6期76-81,共6页Journal of Hanjiang Normal University

基　　金：2018年度湖北省教育厅科学技术研究计划指导性项目“鄂西北旅游企业员工培训有效性研究”(项目编号:B2018215);2018年度汉江师范学院教学改革研究青年项目“旅游管理专业大学生实践教学模式的创新研究”(项目编号:2018B02)。

摘　　要：为更好地释放旅游消费潜力,推动十堰乡村振兴高质量发展,需力促农文旅产业深度融合.通过了解十堰乡村居民收入与消费、主要土特产品产量、乡村旅游经济发展等现状,预测未来十堰旅游年总收入有望突破千亿,发展潜力巨大.针对当前十堰乡村面临的问题提出了高质量发展策略:推进农文旅产业深度融合,丰富十堰乡村文化内涵;巩固提升脱贫攻坚成果,加快完善乡村道路建设;创新乡村旅游项目,重点打造本土特色美丽乡村;运营特色土特产新零售模式,促进农民创业就业有机结合.全面推进十堰乡村振兴,巩固拓展脱贫攻坚成果,优化发展生态文旅康养产业,助推十堰乡村高质量发展.To better unleash the potential of tourism consumption and promote high-quality development of rural revitalization in Shiyan,it is necessary to promote the deep integration of agricultural,cultural and tourism industries.By understanding the income and consumption of rural residents in Shiyan,the production of major local specialties,and the development of rural tourism economy,it is predicted that the total annual tourism revenue in Shiyan is expected to exceed 100 billion yuan in the future,with huge development potential.Propose high-quality development strategies to address the current problems faced by rural areas in Shiyan,promote deep integration of agricultural,cultural and tourism industries,and enrich the cultural connotations of Shiyan rural areas;consolidate and enhance the achievements of poverty alleviation,accelerate the improvement of rural road construction;innovate rural tourism projects,with a focus on creating beautiful rural areas with local characteristics;operate a new retail model with distinctive local specialties to promote the organic integration of farmer entrepreneurship and employment;comprehensively promote the revitalization of rural areas in Shiyan,consolidate and expand the achievements of poverty alleviation,and optimize the development of ecological,cultural,tourism,and health care industries,so as to promote high-quality development of rural areas in Shiyan.

关 键 词：农文旅融合 十堰 乡村振兴 高质量发展 

分 类 号：F592[经济管理—旅游管理] F323[经济管理—产业经济]