休闲农业旅游者景点替代意向的影响机制及空间表征研究——以长沙市为例  

Influence Mechanism and Spatial Characterization of Leisure Agricultural Tourists'Site Substitution Intention:A Case Study of Changsha

作　　者：唐月亮 段建南[1] 殷章馨[3] TANG Yueliang;DUAN Jiannan;YIN Zhangxin(College of Resources,Hunan Agricultural University,Changsha 410128,China;Hunan Institute of Economic Geography,Hunan University of Finance and Economics,Changsha 410205,China;Business School,Hunan First Normal University,Changsha 410205,China)

机构地区：[1]湖南农业大学资源学院,湖南长沙410128 [2]湖南财政经济学院湖南省经济地理研究所,湖南长沙410205 [3]湖南第一师范学院商学院,湖南长沙410205

出　　处：《旅游科学》2024年第11期110-127,共18页Tourism Science

基　　金：教育部人文社会科学基金项目“多维贫困视角下深度贫困区旅游扶贫效率时空效应及脱贫长效机制”(20YJC790168);国家自然科学基金项目“城市群地区乡村旅游空间格局演变机制与整合路径——以长株潭城市群为例”(42001209);湖南省哲学社会科学基金项目“休闲农业旅游景点替代影响机制及效应”(20YBQ022);湖南省哲学社会科学基金项目“湖南深度贫困县旅游扶贫效率评价及阻断返贫机制构建研究”(19YBA091)。

摘　　要：研究休闲农业旅游者景点替代影响机制及其空间效应,对优化农业休闲功能、拓展旅游消费空间和推进农旅深度融合发展大有裨益。文章基于景点替代意向理论,以长沙市休闲农业旅游者为考察对象,依次展开验证性因子分析、中介效应检验和空间分布特征分析,试图揭示休闲农业旅游者景点替代意向的影响因素与空间表征。研究结果表明:(1)求新动机正向影响休闲农业旅游者的景点替代意向,而求知、社交、休闲放松三类旅游动机未能通过相关性检验。(2)地方依恋构成休闲农业旅游景点替代意向的前因变量,地方依赖、地方认同均对景点替代意向存在显著的负向效应。(3)游客满意度在地方依恋与景点替代意向之间发挥中介作用,对休闲农业旅游者的景点替代意向存在显著的促进效应。(4)长沙市居民休闲农业旅游地选择具有显著的空间临近性特征,到达替代景点的出行时间集中在31~60分钟,替代景点高发区分布于距离区政府15~40千米的位置。Scientific study of the substitution mechanism of leisure agritourism attractions and its spatial effect is beneficial to optimizing agricultural leisure functions,expanding the space of tourism consumption and promoting the development of deep integration of agriculture and tourism.Based on the theory of site substitution intention,this paper took leisure agriculture tourists as the object of investigation in Changsha City,and developed the validation factor analysis,mediation effect test and spatial distribution characterization in turn,trying to reveal the influence factors and spatial characterization of the substitution intention of leisure agricultural tourism attractions.The results show that:(1)The motivation for seeking novelty positively affects the intention of leisure agricultural tourists to replace scenic spots,while the three types of tourism motivation,namely seeking knowledge,socializing,and leisure relaxation,did not pass the correlation test.(2)Local attachment constitutes the antecedent variable of the intention to replace leisure agricultural tourism attractions,and both local dependence and local identity have a significant negative effect on the intention to replace attractions.(3)Tourist satisfaction plays a mediating role between local attachment and attraction substitution intention,and has a significant promoting effect on the attraction substitution intention of leisure agricultural tourists.(4)Changsha residents'choice of leisure agricultural tourism sites has significant spatial proximity characteristics,with travel time from the replaced sites concentrated in the range of 31 to 60 minutes,and the high incidence of the replaced sites distributed between 15-40 kilometers from the district government.

关 键 词：景点替代理论 休闲农业旅游 影响机制 空间表征 长沙市 

分 类 号：F592.7[经济管理—旅游管理]