冰雪运动项目普及与文体产业融合路径探索  

Exploration of the Integration Path Between the Popularization of Winter Sports and the Cultural and Sports Industry

作　　者：张斯超 ZHANG Sichao(Party School of Shenyang Municipal Committee of the Communist Party of China,Shenyang,Liaoning Province,110036 China)

机构地区：[1]中共沈阳市委党校,辽宁沈阳110036

出　　处：《当代体育科技》2025年第2期92-94,共3页Contemporary Sports Technology

摘　　要：随着我国冰雪运动的普及以及文体产业的快速发展,探索冰雪运动项目普及与文体产业融合的路径具有重要的现实意义。该文首先立足于剖析我国冰雪运动项目普及的深厚背景和当前发展状况,进而深入探讨了文体产业融合的内涵及其融合的必要性。通过系统分析,该文提出了一系列推动冰雪运动项目普及与文体产业深度融合的策略,旨在为加速冰雪运动与文体产业的协同发展提供坚实的理论支撑和策略指导。这些策略的实施将进一步丰富我国冰雪运动及文体产业的市场布局,推动我国文体产业的全面繁荣。With the popularization of winter sports and the rapid development of the cultural and sports industry in China,exploring the path of integrating the popularization of winter sports projects with the cultural and sports industry has important practical significance.This article first analyzes the profound background and current development status of the popularization of winter sports in China,and then explores in depth the connotation and necessity of the integration of cultural and sports industries.Through systematic analysis,this article proposes a series of strategies aimed at promoting the popularization of winter sports and the deep integration of cultural and sports industries.The aim is to provide strong theoretical support and strategic guidance for accelerating the coordinated development of winter sports and cultural and sports industries.The implementation of these strategies will further enrich the market layout of China's winter sports and cultural and sports industries,and promote the comprehensive prosperity of China's cultural and sports industries.

关 键 词：冰雪运动 产业融合 项目普及 文体产业 

分 类 号：G86[文化科学—体育训练]