基于RMP分析的古岳文化艺术村非遗研学旅行产品优化策略  

The Optimization Strategy of Intangible Cultural Heritage Study Travel Products in Guyue Culture and Art Village based on RMP Theory.

作　　者：周孟孟 陆秋愉 Zhou Mengmeng;Lu Qiuyu(Wuhan Institute of Design and Sciences,Wuhan Hubei 430000)

机构地区：[1]武汉设计工程学院,湖北武汉430000

出　　处：《对外经贸》2025年第2期75-79,共5页FOREIGN ECONOMIC RELATIONS & TRADE

摘　　要：近年来,在国家相关政策的支持下,非遗研学旅行成为我国旅游市场的新业态。以广西南宁市古岳文化艺术村为例,在RMP理论的指导下,对古岳文化艺术村非遗研学旅行的资源(R)、市场(M)、产品(P)进行分析,进而提出古岳文化艺术村非遗研学旅行产品存在的问题,从拓宽产品宣传渠道、创新研学课程开发、完善基础设施建设三个方面探析其非遗研学旅游产品的优化策略。研究结论对古岳文化艺术村的非遗研学旅行产品的开发具有实践指导意义,有利于南宁市古岳文化艺术村非遗研学旅行的可持续发展。In recent years,with the support of national policies,the intangible cultural heritage research and study travel has become a new product in China's tourism market.Takes Guyue Culture and Art Village in Nanning,Guangxi as an example,based on the RMP theory,analyzes the resources(R),market(M) and products(P) of Guyue Culture and Art Village,and then puts forward the intangible cultural heritage research travel of Guyue Culture and Art Village At the present stage of the product,the Guyue culture and art village.The conclusion has practical guiding significance for the development of intangible cultural heritage research travel products in Guyue Culture and Art Village,and is conducive to the sustainable development of intangible cultural heritage research travel in Guyue Culture and Art Village of Nanning.

关 键 词：RMP理论 非遗研学旅行 古岳文化艺术村 

分 类 号：F592.7[经济管理—旅游管理]