证券投资者AIGC持续使用意愿影响因素研究  

The Study of Influencing Factors on Securities Investors' Willingness to Use AIGC

作　　者：吴娟[1] 汪洋 Wu Juan;Wang Yang(Nanjing City Vocational College,Nanjing Jiangsu 210005)

机构地区：[1]南京城市职业学院,江苏南京210005

出　　处：《对外经贸》2025年第2期87-93,125,共8页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：江苏高校哲学社会科学研究项目“数字经济背景下基于产教融合的金融科技专业人才培养改革与创新研究”(项目编号:2022SJYB0889)。

摘　　要：探究证券投资者持续使用AIGC获取证券信息意愿影响机制,为推动AIGC在证券领域合理应用提供理论依据和实践指引。整合UTAUT2模型和TTF理论,挖掘使用AIGC获取证券信息意愿关键因素。研究结果显示,绩效期望、享乐动机、信息质量、感知信任和个体创新性显著影响持续使用意愿;任务技术匹配对持续使用意愿直接效果没有成立,通过影响绩效期望对其起间接作用,但不明显。To explore the mechanism influencing the continuous use of AIGC by securities investors to obtain securities information providing a theoretical basis and practical guidance for the rational application of AIGC in the securities field.Integrate the UTAUT2 model and TTF theory to uncover the key factors influencing the willingness to use AIGC to obtain securities information.The research results show that performance expectancy,hedonic motivation,information quality,perceived trust,and individual innovativeness significantly affect the intention to continue using;the direct effect of task-technology fit on the intention to continue using is not established,and it has an indirect effect through influencing performance expectancy,but it is not significant.

关 键 词：AIGC 证券投资 持续使用意愿 UTAUT2 TTF 

分 类 号：F83[经济管理—金融学]