体育特色村助推乡村振兴的价值意蕴与培育路径——以浙江省金华市“体育+”特色村(居)为例  

The Value Implication and Cultivation Path of Promoting Rural Revitalization with Sports Characteristics——A Case Study of"Sports+"Characteristic Village(Residence)in Jinhua City,Zhejiang Province

作　　者：李沄舒 沈克印[1,2] LI Yun-shu;SHEN Ke-ying(Economy&Management School,Wuhan Sports University,Wuhan 430079,China;Hubei Center of Sports Industry Researches,Wuhan 430079,China)

机构地区：[1]武汉体育学院经济与管理学院,湖北武汉430079 [2]湖北体育产业研究中心,湖北武汉430079

出　　处：《浙江体育科学》2025年第2期18-25,共8页Zhejiang Sport Science

基　　金：教育部哲学社会科学研究后期资助项目(21JHQ086)。

摘　　要：体育特色村作为体育产业跨界融合的新载体,能有效释放全民健身与乡村振兴的双重效应。运用文献资料、逻辑分析、案例分析等研究方法,立足于体育特色村的内涵与起源,以浙江省金华市打造的“体育+”特色村(居)为例,研究体育特色村助推乡村振兴的价值意蕴与培育路径。研究认为,打造体育特色村有利于产业跨界融合创新、乡村体育文化塑形铸魂、缩小城乡公共体育服务差距、打造绿色生态环境建设。提出坚持统筹规划,加强体育特色村的制度创新;以市场为主导,发挥有效市场的决定性作用;围绕体育产业,促进产业跨界融合创新;树立绿色理念,建设宜居宜业和美乡村等培育路径。As a new carrier of cross-border integration of the sports industry,the sports characteristic village can effectively release the dual effects of national fitness and rural revitalization.Based on the connotation and origin of sports villages,this paper uses literature,logical analysis,case analysis,and other research methods to study the value implication and cultivation path of sports villages in promoting rural revitalization by taking the"sports+"village(residence)built in Jinhua City,Zhejiang Province as an example.The research believes that creating sports villages with characteristics is conducive to cross-border integration and innovation of industries,shaping and casting the soul of rural sports culture,narrowing the gap between urban and rural public sports services,and building a green ecological environment.It is proposed to insist on overall planning and strengthen the system innovation of sports characteristic village;Take the market as the leading role and give play to the decisive role of the effective market;Focus on the sports industry,promote industrial cross-border integration and innovation;Establish a green concept,build a livable business and a beautiful countryside cultivation path.

关 键 词：体育特色村 乡村振兴 农村体育 体育产业 高质量发展 

分 类 号：G812.42[文化科学—体育学]