新中国体育宣传工作的发展历程、鲜明特征与推进策略  

The Development History,Characteristics and Promotion Strategies of Sports Publicity in China

作　　者：王景芳 俞鹏飞 WANG Jing-fang;YU Peng-fei(College of Physical Education,Anhui Normal University,Wuhu 241002,China)

机构地区：[1]安徽师范大学体育学院,安徽芜湖241002

出　　处：《浙江体育科学》2025年第2期32-39,共8页Zhejiang Sport Science

基　　金：安徽省哲学社会科学青年项目“新媒体时代安徽省优秀传统体育文化传播与发展研究”(AHSKQ2021D84)。

摘　　要：体育宣传工作是宣传思想文化工作的重要组成部分,亦是体育强国建设的重要基石。该研究运用文献资料等方法,探究了新中国成立至今,体育宣传工作的发展历程与鲜明特征。75年来,我国体育宣传工作经历了建设发展时期、全面拓展时期以及守正创新时期,在此期间体育宣传工作始终坚持党的全面领导、始终坚持以人民为中心、始终坚持与时俱进发展,呈现出鲜明的政治性、群众性、开放性等特征,为新时代体育宣传工作的开展提供宝贵的镜鉴。在此基础上,提出体育宣传工作的推进策略:始终坚持体育文化宣传,促进体育文化繁荣发展;始终坚持体育正面宣传,壮大体育主流思想舆论;始终坚持体育媒介宣传,推动体育媒体融合发展;始终坚持体育对外宣传,多维建构中国体育形象。Sports publicity is an essential part of publicity,ideological,and cultural work,and is also an important cornerstone of the construction of a strong sports nation.The study utilized literature and other methods to explore sports publicity development and distinctive features from the founding of the People's Republic of China to the present.Over the past 75 years,China's sports publicity work has gone through a period of construction and development,a period of comprehensive expansion,and a period of keeping correct and innovative,during which the sports publicity work has consistently adhered to the overall leadership of the Communist Party of China,always adhered to the people as the center,and always adhered to keep pace with the times,presenting distinctive political,mass,openness,and other characteristics,and providing a valuable mirror for the development of the sports publicity work in the new era.On this basis,a strategy for the advancement of sports advocacy is proposed:always adhere to sports culture publicity to promote the prosperity of sports culture;always adhere to positive sports publicity,strengthen the mainstream ideological opinion of sports;always adhere to sports media publicity,promote the integrated development of sports media;always adhere to foreign sports publicity,multi-dimensional construction of China's sports image.

关 键 词：习近平文化思想 宣传工作 体育宣传 体育强国 

分 类 号：G80-05[文化科学—运动人体科学]