数字赋能驱动下体旅融合价值链优化策略研究  

Digital Empowerment Drives the Optimization of the Value Chain of Sports and Tourism Integration Strategy Research

作　　者：汤伟佳 夏成前 祝寒露 TANG Wei-jia;XIA Cheng-qian;ZHU Han-lu(College of Sports Science,Nantong University,Nantong 226019,China;Qilitang Primary School Hexiangyuan Campus,Hefei 230012,China)

机构地区：[1]南通大学体育科学学院,江苏南通226019 [2]合肥市七里塘小学鹤翔园校区,安徽合肥230012

出　　处：《浙江体育科学》2025年第2期57-62,共6页Zhejiang Sport Science

摘　　要：运用文献资料、逻辑推理等研究方法,对数字视角下对体旅融合的价值链优化进行理论分析与探讨,阐释相关概念与理论价值。分析其逻辑与作用机制,涵盖价值创造、传递和实现环节。指出制约因素,如智旅生态建设、数据创新、数字管理和数字营销面临的困境。提出优化策略,包括构建智能化旅游服务生态、数据洞察引领创新、提高数字管理效能和拓宽数字营销渠道。旨在为体旅融合产业高质量发展提供理论支持与实践指导,并为体旅融合的价值链优化提出针对性建议。Using the literature method,logical reasoning,and other research methods,this paper theoretically analyzes and discusses the value chain optimization of sports and tourism integration from a digital perspective and puts forward targeted suggestions for the value chain optimization of sports and tourism integration.Explain the relevant concepts and theoretical values,including new upstream resource development paths,midstream service innovation engines,and downstream market consumption new domains.Analyze its logic,covering value creation,delivery,and realization.The constraints,such as the dilemma faced by smart travel ecological construction,data innovation,digital management,and digital marketing.Optimization strategies are proposed,including building an intelligent tourism service ecosystem,data insights leading innovation,improving digital management efficiency,and broadening digital marketing channels.It aims to provide theoretical support and practical guidance for development high-quality sports and tourism integration industries.

关 键 词：数字化 体旅融合 价值链 

分 类 号：G80-05[文化科学—运动人体科学]