台湾地区农民创业园农产品电子商务发展分析——以福建省为例  

Analysis on the Development of Agricultural E-commerce in Taiwan region Farmers Pioneer Parks——A Case Study in Fujian Province

作　　者：朱元婷[1] 郑巧菲 牛军钰[1] 周向阳[2] Zhu Yuanting;Zheng Qiaofei;Niu Junyu;Zhou Xiangyang(Public Performance and Information Research Center,Fudan University,Shanghai 200433;Institute of Agricultural Economics and Development,CAAS,Beijing 100081)

机构地区：[1]复旦大学公共绩效与信息化研究中心,上海200433 [2]中国农业科学院农业经济与发展研究所,北京100081

出　　处：《农业展望》2024年第10期82-89,共8页Agricultural Outlook

基　　金：中国农业科学院农业科技创新工程协同创新任务(10-IAED-XT-01-2024)。

摘　　要：为进一步促进两岸农业交流与合作,党中央、国务院从2005年开始在中国内地各地陆续划定专门区域,设立台湾地区农民创业园。台湾地区农民创业园已经成为台农台商投资创业的乐土。近年来,中国内地电商发展迅猛,电子商务交易额、网上零售额不断增长,台湾地区农民创业园内台农台商也积极参与中国内地电商发展。通过总结福建6家台湾地区农民创业园发展电商的特点和规律,基于调查研究分析存在的问题发现,台农台商对中国内地市场的熟悉度不够,中国内地的营销费用和成本相对较高,台农台商产品供应量与市场不匹配,电商平台比较分散,园区人才培育相对滞后等是制约台湾地区农民创业园电商持续发展的重要因素。为此,本研究针对今后台湾地区农民创业园持续发展电商新经济提出加大扶持和补贴力度、提供参展补贴、在电商平台广泛建立公共品牌、培育优质优价机制、加快人才培育培养等对策建议。To further promote cross-Strait agricultural exchanges and cooperation,the CPC Central Committee and the State Council began designating specific regions in Chinese mainland as Taiwan region Farmers Pioneer Parks since 2005.These Taiwan region Farmers Pioneer Parks have become a fertile ground for farmers and investors from Taiwan region to invest and start their entrepreneurial ventures.In recent years,the development of e-commerce in Chinese mainland has been rapid,with continuously increasing e-commerce transaction volume and online retail sales.Farmers and investors from Taiwan region region within parks have also actively participated in the development of mainland e-commerce.This article summarized the characteristics and patterns of e-commerce development in six Taiwan region Farmers Pioneer Parks in Fujian province,analyzed the existing problems based on investigation.The study found that the lack of familiarity of farmers and businessmen in Taiwan region region with the mainland market,the relatively high marketing expenses and costs of the mainland,the mismatch between the products supply of farmers and businessmen and the market in Taiwan region regjion,the relatively scattered e-commerce platforms,and the relative lag in the cultivation of talents in the park are important factors restricting the sustainable development of e-commerce in Taiwan region Farmers Pioneer Parks.To this end,this paper put forward countermeasures and suggestions for the sustainable development of the new e-commerce economy in the future of Taiwan region Farmers Pioneer Park,including increasing support and subsidies,providing subsidies for participating in the exhibitions,extensively forming public brands on e-commerce platforms,establishing high-quality and high-price mechanisms,and accelerating the cultivation and training of labor resources.

关 键 词：台湾地区农民创业园 农产品 电子商务 福建省 

分 类 号：F32[经济管理—产业经济]