文旅融合背景下酒文化博物馆创新发展研究  

Research on Innovative Development of Wine Culture Museums under the Background of Cultural and Tourism Integration

作　　者：姜一 JIANG Yi(Sichuan Tourism University)

机构地区：[1]四川旅游学院

出　　处：《科学教育与博物馆》2025年第1期24-30,共7页Science Education and Museums

基　　金：四川省高校人文社会科学重点研究基地川酒文化国际传播研究中心资助项目(CJCB2022-10);四川省社会科学重点研究基地中国酒史研究中心资助项目(ZGJS2022-10)研究成果。

摘　　要：在新时期文旅融合背景下,博物馆作为文化传播和旅游体验的重要平台,其功能日益受到关注。酒文化博物馆凭借其独特的特点,在文旅融合过程中面临挑战,同时也迎来机遇。通过对青岛啤酒博物馆文旅融合案例的分析,本文详细探讨其在展陈、场景、产品和服务创新等方面的实践路径。结合文旅融合理论框架,提出了包括资源整合、产品创新、业态融合拓展、服务体系优化和跨界营销等策略建议,以推动酒文化博物馆的发展。In the context of the new era's integration of culture and tourism,museums serve as significant platforms for cultural dissemination and tourist experiences,with their functions garnering increasing attention.The wine culture museum,with its unique characteristics,faces challenges in the process of cultural-tourism integration but also encounters opportunities.By analyzing the case of the Qingdao Beer Museum's integration of culture and tourism,this article thoroughly explores practical approaches in exhibition presentation,scene creation,product and service innovation.Incorporating the theoretical framework of cultural-tourism integration,it puts forward strategic recommendations including resource integration,product innovation,expansion of industry integration,optimization of service systems,and cross-boundary marketing to promote the development of wine culture museums.

关 键 词：文旅融合 酒文化博物馆 创新发展 

分 类 号：F592.7[经济管理—旅游管理] TS971[经济管理—产业经济]