信息传播视域下博物馆展览与观众的关联性思考  

Reflections on the Relevance of Museum Exhibitions to the Visitors in the Perspective of Information Communication

作　　者：覃思捷 QIN Sijie(Huaihua Museum)

机构地区：[1]怀化市博物馆

出　　处：《科学教育与博物馆》2025年第1期51-57,共7页Science Education and Museums

摘　　要：当前,博物馆展览与观众正朝着高频互动的关系深入发展。然而在双方交流持续升温之下,展览信息低效传播的现象仍较为普遍,这与展览设计中“关联性”思路的缺失密切相关。博物馆展览的“关联性”设计依据观众参观前的“个体认知语境”,为其搭建信息传输中的关联性路径,以此增强观众对展览信息的接收、理解与认同,实现展览与观众之间的“最佳沟通”。在具体设计中,主要体现为三类“关联性”路径及应用分析,即强化抽象内容的具象表达、突出“个体视角”的在场与显现、探索展览传播意义的当代延续。At present,museum exhibitions and the visitors are developing towards a high-frequency interactive relationship.However,the phenomenon of inefficient dissemination of exhibition information is still relatively common under the continuous warming of exchanges between the two sides,which is closely related to the lack of"relevance"ideas in exhibition design.The"relevance"design of museum exhibitions is based on the"individual cognitive context"of the visitors before visiting,and builds the relevance path in information transmission for them,so as to enhance the visitors'reception,understanding and identification of the exhibition information,and realize the"optimal communication"between the exhibition and the visitors."Optimal communication"between the exhibition and the visitors.In the specific design,three types of"relevance"paths are mainly reflected and analyzed,i.e.,strengthening the concrete expression of abstract content,highlighting the presence and manifestation of"individual perspective",and exploring the contemporary continuity of the exhibition's communication meaning.

关 键 词：展览 设计 信息传播 博物馆观众 关联性 

分 类 号：G265[历史地理—考古学及博物馆学] G266