健康类辟谣信息采纳意愿影响因素研究  

Research on Influencing Factors of Health Rumor Refuting Information Adoption Intention

作　　者：庄家正 林雨婷 陈忆金 Zhuang Jiazheng;Lin Yuting;Chen Yijin(School of Economics and Management,South China Normal University,Guangzhou 510006,China;School of Information Resource Management,Renmin University of China,Beijing 100872,China;Data Intelligence and Collaborative Innovation Research Center,South China Normal University,Guangzhou 510006,China)

机构地区：[1]华南师范大学经济与管理学院,广东广州510006 [2]中国人民大学信息资源管理学院,北京100872 [3]华南师范大学网络情报大数据协同创新研究中心,广东广州510006

出　　处：《现代情报》2025年第3期51-64,共14页Journal of Modern Information

基　　金：国家社会科学基金一般项目“健康信息用户‘搜索即学习’过程中的知识结构演化规律研究”(项目编号:20BTQ075)。

摘　　要：[目的/意义]本研究综合信息自身特点及个体特点,对个体健康类辟谣信息的采纳意愿影响因素进行探究,并明确各影响因素间的影响路径,为提高健康类辟谣信息的辟谣效果提供理论依据和启发性建议。[方法/过程]本研究采用问卷法进行数据收集,基于拓展的信息采纳模型(EIAM)和亚里士多德修辞学理论构建健康类辟谣信息采纳意愿影响因素模型,并进一步验证个体的认知冲突和知识自信对不同影响路径的调节作用。[结果/结论]研究结果表明,理性诉诸、人格诉诸对信息有用性有显著正向影响;情感诉诸、人格诉诸与理性诉诸之间存在偏差效应;情感诉诸和人格诉诸与理性诉诸对信息有用性的影响存在负向协同效应;在有意识路径上,个体的认知冲突正向调节人格诉诸、情感诉诸对信息有用性的影响,知识自信负向调节理性诉诸对信息有用性的影响;在无意识路径上,知识自信正向调节信息有用性对信息采纳意愿的影响并负向调节羊群因素对信息采纳的影响。[Purpose/Significance]Based on the characteristics of information itself and individual,this study explores the influencing factors of the adoption intention of individual health rumor refuting information,and clarifies the influencing path of each influencing factor,so as to provide theoretical basis and enlightening suggestions for improving the rumor refuting effect of health rumor refuting information.[Method/Process]Based on the extended Information Adoption Model and Aristotle's rhetoric theory,this study constructed a model of influencing factors of health rumor refuting information adoption intention,and further verified the moderating effects of individual cognitive conflict and knowledge self-confidence on different influence paths.[Result/Conclusion]The results show that logos and ethos have a significant positive effect on information usefulness.Pathos,ethos and logos had a bias effect.Pathos,ethos and logos have a negative synergistic effect on information usefulness.On the conscious path,cognitive conflict positively moderates the effect of ethos and pathos on information usefulness,and knowledge self-confidence negatively moderates the effect of logos on information usefulness.In the unconscious path,knowledge self-confidence positively moderates the influence of information usefulness on information adoption intention and negatively moderates the influence of herding factors on information adoption.

关 键 词：健康信息采纳意愿 辟谣信息 亚里士多德修辞学理论 信息有用性 

分 类 号：G252.0[文化科学—图书馆学]