公共数据开放平台用户体验要素研究——基于NCA和SEM的实证分析  

Research on the Influencing Factors of User Experience of Public Data Open Platform——Empirical Analysis Based on NCA and SEM

作　　者：朱彤 马海群[2] Zhu Tong;Ma Haiqun(College of Information Management,Heilongjiang University,Harbin 150080,China;Information Resources Management Research Center,Heilongjiang University,Harbin 150080,China)

机构地区：[1]黑龙江大学信息管理学院,黑龙江哈尔滨150080 [2]黑龙江大学信息资源管理研究中心,黑龙江哈尔滨150080

出　　处：《现代情报》2025年第3期77-88,共12页Journal of Modern Information

基　　金：国家社会科学基金重大项目“面向数字化发展的公共数据开放利用体系及能力建设研究”(项目编号:21&ZD336)。

摘　　要：[目的/意义]基于用户体验五要素模型分析用户体验公共数据开放平台的影响因素,以期帮助平台完善建设,实现用户体验的升级。[方法/过程]基于用户体验五要素模型进行要素析出、假设设计与模型构建,利用问卷进行信息搜集,通过SEM模型与NCA方法对数据进行路径检验、假设验证及必要性分析。[结果/结论]在用户体验五要素当中,内容需求、交互设计、界面设计、视觉表现均对用户体验具有充分的显著性影响;在必要性上则略有不同,据瓶颈水平分析可知,必要性程度由高到低分别是内容需求、视觉表现、界面设计及用户需求。[Purpose/Significance]Based on the five-layer model of user experience,the paper analyzes the influencing factors of the public data open platform of user experience,in order to help the platform improve its construction and realize the upgrade of user experience.[Methods/Processes]Based on the five-layer model of user experience,the paper analyzed the factors,designed hypotheses and constructed models,collected information by using questionnaires,and tested paths,verified hypotheses,analyzed the necessity of the data by using the SEM model and the NCA method.[Result/Conclusions]Among the five-layer of user experience,content requirements,interaction design,interface design and visual performance all have sufficiently significant influence on user experience;in terms of necessity,they are slightly different,and according to the bottleneck level analysis,the degree of necessity is from high to low,which is the content requirements,visual performance,interface design and user requirements,respectively.

关 键 词：公共数据开放平台 用户体验 影响机制 NCA SEM 

分 类 号：G203[文化科学—传播学]