自我叙事视角下用户参与网络健康热点事件的动机演化规律研究  

Research on the Motivation Evolution Law of Users Participating In-Network Health Events From the Perspective of Self-narrative

作　　者：金燕 刘婧涵 赵祖伟[3] 毕崇武 Jin Yan;Liu Jinghan;Zhao Zuwei;Bi Chongwu(School of Information Management,Zhengzhou University,Zhengzhou 450001,China;Zhengzhou Data Science Research Center,Zhengzhou 450001,China;The First Clinical School of Medicine,Zhengzhou University,Zhengzhou 450052,China;School of Politics and Public Administration,Zhengzhou University,Zhengzhou 450001,China)

机构地区：[1]郑州大学信息管理学院,河南郑州450001 [2]郑州市数据科学研究中心,河南郑州450001 [3]郑州大学第一临床医学院,河南郑州450052 [4]郑州大学政治与公共管理学院,河南郑州450001

出　　处：《现代情报》2025年第3期121-132,共12页Journal of Modern Information

基　　金：国家社会科学基金青年项目“数据画像赋能的突发事件网络舆情共景式治理模式研究”(项目编号:23CTQ015)。

摘　　要：[目的/意义]本文以自叙文本为基础,探究用户参与网络健康热点事件的动机演变规律,深入了解事件热度和事件发展对用户参与动机的影响,对相关部门加强舆情引导和事件管理具有重要意义。[方法/过程]首先,确定情景事件和参与用户,并采用“自我叙事+问题引导”的形式收集自叙文本;其次,标注自叙文本中的事件阶段和动机类型,并提炼可能影响动机变化的因素;最后,结合自叙文本标注,分析动机类型和动机强度的演化规律。[结果/结论]用户参与动机分别为健康任务型动机、跟风展示型动机、以健康任务型为主的混合动机和以跟风展示型为主的混合动机;事件产生、事件争议以及意见趋同对动机类型变化有重要影响;事件热度对跟风展示型动机强度影响较大,对健康任务型动机强度影响较小。[Purpose/Significance]Based on the self-narration text,this paper explores the evolution law of users'motivation to participate in network health hot events and deeply understands the influence of event heat and event development on users'motivation to participate,which is of great significance for relevant departments to strengthen public opinion guidance and event management.[Method/Process]Firstly,researchers identified situational events and participating users,and collected autobiographical texts in the form of“self-narration+problem guidance”.Then,researchers marked the event stage and motivation type in the autobiographical text,and extracted the factors that may affect the motivation change.Finally,combined with the self-narration text annotation,researchers analyzed the evolution law of motivation type and motivation intensity.[Result/Conclusion]The motivations of user participation are health task-based motivation,follow-up display motivation,mixed motivation based on health task-based motivation,and mixed motivation based on follow-up display motivation.The findings suggest that event generation,event controversy,and opinion convergence have an important impact on the change of motivation types.The analysis indicates that the heat of the event has significant impact on the intensity of the follow-up display motivation and has less impact on the intensity of the health task motivation.

关 键 词：自我叙事 网络健康事件 热点事件 参与动机 动机演化 

分 类 号：G252.0[文化科学—图书馆学]