类ChatGPT嵌入微博网络舆情生成图景的实证分析  

An Empirical Analysis of ChatGPT-Like Embedded Microblogging Network Opinion Generation Landscape

作　　者：易臣何[1] 周佳瑾 赵雨芊 Yi Chenhe;Zhou Jiajin;Zhao Yuqian(School of Public Administration,Xiangtan University,Xiangtan 411105)

机构地区：[1]湘潭大学公共管理学院,湘潭411105

出　　处：《情报杂志》2025年第3期119-127,共9页Journal of Intelligence

基　　金：教育部人文社会科学基金项目“技术治理中算法推荐对社会舆情演化的影响分析及应对策略”(编号:23YJA870014)研究成果。

摘　　要：[研究目的]探讨类ChatGPT生成式人工智能在网络信息传播领域可能带来的影响风险,并以微博平台为例分析类ChatGPT嵌入社交媒体对网络舆情生成演化的图景,以实现对人工智能环境下网络舆情演化的科学认知和有效防范。[研究方法]以社会燃烧理论为基础,采用Python爬取微博数据,并利用Stata软件进行双固定效应模型的回归分析。研究从“燃烧物质”“助燃剂”和“点火温度”三个因素出发,探讨类ChatGPT生成式人工智能如何影响微博网络舆情的生成演化图景。[研究结果/结论]研究表明,类ChatGPT人工智能在网络舆情传播中的嵌入,将通过以下三个方面加剧网络舆情“引燃”的可能性:类ChatGPT“内容自创造”扩展了网络舆情触发的“可燃物质”,增加了潜在的舆情触发点;其“跨模态融合”拓展了网络舆情的“助燃剂”功能,放大了舆情传播平台空间和信息流速;其“认知交互力”高强度、主动性的信息互动与对话引燃网络舆情“点火温度”,引发更强烈的公众反应和舆情态势。因此,有必要重视类ChatGPT人工智能的价值输出,强化相关法律规制,发展预警技术,构建类ChatGPT人工智能环境下的网络舆情防范与治理体系。[Research purpose]The purpose of this study is to explore the potential impact risks of ChatGPT-like generative artificial intelligence(AI)in the field of online information dissemination.We uses Weibo platform as an example to analyze the evolution of online public opinion generation by embedding ChatGPT,in order to achieve scientific understanding and effective prevention of online public opinion evolution in the context of artificial intelligence.[Research method]Based on the theory of social combustion,this study uses Python to crawl Weibo data,and conducts regression analysis of the double fixed effects model using Stata software.Starting from the three factors of"combustion substance","combustion enhancer",and"ignition temperature".It explores how ChatGPT-like generative artificial intelligence affects the generation and evolution of public opinion on Weibo networks.[Research result/conclusion]Research has shown that the embedding of ChatGPT-like artificial intelligence in the dissemination of online public opinion will exacerbate the possibility of"igniting"online public opinion through the following three aspects:ChatGPT-like"content self creation"expands the"combustible substances"triggered by online public opinion and increases potential points of public opinion triggering;Its"cross-modal fusion"expands the"catalyst"function of online public opinion,amplifies the platform space and information flow rate of public opinion dissemination and evolution;The high-intensity and proactive information interaction and dialogue of its"cognitive interaction power"ignite the"ignition temperature"of online public opinion,triggering stronger public reactions and public opinion trends.Therefore,it is necessary to attach importance to the value outputting of ChatGPT-like artificial intelligence,strengthen relevant legal regulations,develop early warning technology,and to build a network public opinion prevention and governance system in the ChatGPT-like artificial intelligence environment.

关 键 词：ChatGPT 生成式人工智能 微博 网络舆情 社会燃烧理论 

分 类 号：C912.63[经济管理] G206[社会学]