网络舆论的“事件化”转向、实践和逻辑  

The Practical Trend of "Eventization" of Online Public Opinionand Its Implications

作　　者：马广军 Ma Guangjun(Chongqing Jiaotong University,Chongqing 400074)

机构地区：[1]重庆交通大学,重庆400074

出　　处：《情报杂志》2025年第3期148-152,187,共6页Journal of Intelligence

基　　金：2022年重庆教委人文社会科学研究重点规划项目“网络社会舆论场的情感认同与情绪传播研究”(编号:22SKH163)研究成果。

摘　　要：[研究目的]当下出现了通过“媒介建构”事件进而形成网络舆论的现象,网络舆论呈现出“事件化”特征。文章基于媒介事件理论的研究视角,分析网络舆论中“事件化”发展趋向及其媒介逻辑,尝试为网络舆论研究提供新的思路。[研究方法]基于情感实践与媒介学领域的研究成果,通过传统舆论与网络舆论的对比分析,探讨网络舆论的“事件化”实践趋向及其影响。[研究结果/结论]凭借互联网媒介特性,网络舆论不仅是事件的呈现者,更成为事件的建构者,出现了凸显媒介建构功能的“事件化”转向;而基于新媒体技术上的网络舆论事件表现出了鲜明的“冲突型”特征;媒介主动性、舆论情感性和舆论行动性等是网络舆论“事件化”转向的内在逻辑。[Research purpose]Nowadays,there is a phenomenon that online public opinion is formed through the"media construction"of events,which is fundamentally different from the traditional formation of public opinion based on specific events through the"media presentation",and online public opinion shows the characteristics of"eventization".[Research method]Based on the research results in the field of emotional practice and media science,this paper discusses the practice trend of"eventization"of network public opinion and its influence through a comparative analysis of traditional public opinion and network public opinion.[Research result/conclusion]By virtue of the characteristics of the Internet media,online public opinion is not only a presenter of events,but also a constructor of events,and online public opinion has taken a turn towards"eventization",which highlights the constructive function of the media;and online public opinion events based on new media technology have shown distinctive characteristics of"conflict type";the turn towards“eventization”has influenced the change of online public opinion in terms of media initiative,public opinion sentiment and public opinion action.

关 键 词：网络舆论 “事件化” 媒介事件 媒介建构 冲突型事件 

分 类 号：G206[文化科学—传播学]