经营方式对农户优质稻选择行为的影响——基于广东水稻种植户调查数据的分析  

Impact of Management Practices on Farmers’Selection of High-Quality Rice Varieties-An Analysis Based on Survey Data of Rice Farmers in Guangdong

作　　者：曾牵芸 杨书婷 陈风波[1] ZENG Qianyun;YANG Shuting;CHEN Fengbo(School of Economics and Management,South China Agricultural University/Agricultural and Rural Policy and Reform Innovation Laboratory,Guangdong Laboratory of Philosophy and Social Sciences,Guangzhou 510642,China;School of Economics and Management,Hengyang Science and Technology Vocational College,Hengyang 421001,China)

机构地区：[1]华南农业大学经济管理学院/广东省哲学社会科学重点实验室-农业农村政策与改革创新实验室,广东广州510642 [2]衡阳科技职业学院经济管理学院,湖南衡阳421001

出　　处：《广东农业科学》2024年第12期142-156,共15页Guangdong Agricultural Sciences

基　　金：国家社会科学基金(20BGL183);广东省现代农业产业体系水稻创新团队建设项目(2024CXTD05)。

摘　　要：【目的】社会居民收入水平的提高使消费者对稻米的需求由“吃得饱”转向“吃得好”,自给型农户非农收入增加也对稻米质量提出更高要求,在此背景下旨在探究稻农的优质稻品种采用行为。【方法】基于农户行为理论,构建稻农优质品种选择行为影响因素的理论分析框架,通过对2021—2022年广东省水稻种植户的调研数据,采用Probit模型等分析方法,分析经营方式、经营规模与非农劳动收入对稻农优质稻品种选择行为的影响及其异质性。【结果】自给型和效益型稻农的优质品种选择行为具有差异,效益型稻农更倾向于选择优质稻品种;经营规模和非农收入显著影响效益型和自给型农户的优质稻选择行为,分别在1%和5%统计水平正向显著,效益型稻农受经营规模影响较大,而自给型稻农则受非农收入驱动。经营规模在经营方式与优质稻品种选择行为之间具有显著的调节作用,且在10%的统计水平正向显著,当稻农的经营方式从自给型转变为效益型时,经营规模对优质稻品种选择的影响增强。经营规模对优质稻品种选择存在门槛效应,当经营规模小于0.58 hm^(2)时,经营方式显著影响品种选择;当经营规模超过0.58 hm^(2)后,经营方式影响减弱。不同收入水平下,非农收入对优质稻品种选择的影响在低收入和高收入组中均较为显著,但作用机制不同,高收入组更依赖经营规模扩大,低收入组则更多受非农收入变化的影响。【结论】为提高稻农优质稻品种的采用率,建议首先提升和稳定优质稻品种的品质,降低生产成本,提高规模户优质品种采用的积极性;其次支持优质稻品牌建设,凸显优质稻品种的价格优势,提高优质品种市场竞争力;最后加强推动优质稻品种和种植技术推广,提升农户对优质稻品种的认知和接受度。【Objective】With the improvement of social residents’income levels,the demand of consumers has shifted from“having enough to eat”to“eating well”.The increase in non-agricultual income of self-sufficient farmers also puts forward higher requirements for rice quality.In this study,it aims to explore the adoption behavior of high-quality rice varieties by rice farmers.【Method】Based on the farmers’behavior theory,the study constructs a theoretical framework to analyze the factors influencing rice farmers’selection of high-quality rice varieties.With survey data collected from rice farmers in Guangdong Province during 2021–2022,Probit model and other analytical methods were employed to analyze the effects of rice management practices,operational scale,and non-farm income on farmers’selection behavior and its heterogeneity.【Result】Significant differences exist in the selection behavior of high-quality rice varieties between subsistence-oriented type and profit-oriented type rice farmers,with profit-oriented type farmers being more inclined to adopt high-quality rice varieties.Operational scale and non-farm income significantly influence the selection of high-quality rice varieties for both profit-oriented type and subsistence-oriented type farmers,being significantly positive at the statistical levels of 1%and 5%,respectively,profit-oriented type farmers are primarily influenced by operational scale,while subsistence-oriented type farmers are more driven by non-farm income.The operational scale has a significant positive moderating effect on the relationship between management practices and the selection behavior of high-quality rice varieties,which is significant at the 10%statistical level.When farmers’management practices shift from subsistence-oriented type to profit-oriented type,the effect of operational scale on the selection of high-quality rice varieties is significantly enhanced.There is a threshold effect of farm size on the selection of high-quality rice varieties.When the ope

关 键 词：优质稻 农户行为 影响因素 自给型稻农 效益型稻农 广东 

分 类 号：S-9[农业科学] F326.11[经济管理—产业经济]